Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63239-lindt-usa-chocolatier-lindor-curtis-stone-taste-the-difference-campaign
Leading scientists have released the latest results of the large scale trials related to nuts consumption and health, particularly in myocardial infarction, stroke and cardiovascular diseases. Recent scientific studies show the benefits of regular intake of nuts, not only associated with cardiovascular health but also with renal function, diabetes, cognitive function, atherosclerosis, metabolic syndrome, inflammatory biomarkers, etc. It is important to highlight that scientific evidence demonstrates that eating nuts is not associated with a higher risk of weight gain, and even reinforce their importance as sources of key nutrients.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62432-scientifically-proven-nuts-are-not-fattening
http://oolongmedia.ca/le-referencement-web-un-investissement-bien-calcule-a-bien-calculer
Dans certains secteurs d\'activités et pour de plus en plus de PME, la place du site web comme outil de promotion prend constamment de plus en plus de place. Dans cet article nous verrons les étapes de préparation ainsi que les éléments à clarifier et mettre en place pour démarrer une campagne solide de référencement web. Nous verrons aussi l\'importance de tout calculer et mesurer lorsqu\'il est question d\'investissement et de promotion pour votre site web d\'entreprise.
Today, MedImmune Specialty Care division of AstraZeneca (MedImmune Specialty Care) announced it has joined with actress Tia Mowry to raise awareness about the importance of an annual flu vaccination. To kick-off the campaign, MedImmune Specialty Care and Mowry unveiled an online video, “I Insist!” (www.YouTube.com/InsistOnTheMist), which uses comedy to educate busy families about the importance of living a healthy lifestyle and making flu vaccination a priority. For Mowry, this includes vaccination with FluMistQuadrivalent, the first and only FDA-approved needle-free flu vaccine for eligible persons 2-49 years old. FluMist Quadrivalent is administered as a gentle mist sprayed into the nose, where the influenza virus usually enters the body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63079-medimmune-specialty-care-tia-mowry-flumist-quadrivalent-encourage-flu-shot
McDonald’s USA today announced its 2013 Inspiration Celebration Gospel Tour raised more than $83,000—the most the tour has ever garnered—in support of local Ronald McDonald House Charities (RMHC) Chapters. With its seventh year wrapped, Inspiration Celebration Gospel Tour, a free national concert series featuring a lineup of gospel greats, is designed to bring service, encouragement and entertainment to communities and emphasize the importance of giving back. This year’s nine-city tour, hosted by gospel artist/comedienne Vickie Winans, kicked off May 9 in Washington, D.C., and featured gospel music heavy-hitters Smokie Norful and son Ashton, Lecrae and John P. Kee. Tamela Mann also performed in select cities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63891-mcdonalds-inspiration-celebration-gospel-tour-for-charity
A new report on strategic account manager (SAM) compensation found that SAM roles continue to grow in importance. Key indicators include the large percentage of future growth companies expect from their strategic accounts and increased investment that companies are making in their SAM programs. Strategic account management is a company-wide initiative in complex, highly matrixed organizations that focuses on building strong and mutually beneficial relationships with a firm's most important customers and partners.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64374-sama-zs-associates-strategic-account-manager-programs
When it comes to frying up a feathered feast, there may be no better experts than bearded duckmen Si and Jase Robertson. As members of the Duck Commander family, they know how to be safe when frying a bird. That is why they have teamed up with insurer State Farm® to reinforce the importance of turkey fryer and cooking safety this holiday season with a brand-new video titled Hang on a Minute with Jase and Si Robertson.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56918-state-farm-turkey-fryer-safety-si-and-jase-robertson-duck-dynasty
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
Black History Month is a time when all Americans honor the rich African American culture in our society. It was Carter G. Woodson, an African American historian, who began a weeklong celebration, called Negro History Week, in 1926 as a way to honor Frederick Douglass and Abraham Lincoln. One of the best ways to celebrate is by reading books by and about African Americans. Virginia Hamilton’s works are among the many books that call upon readers to think about slavery, freedom, and heritage. Through her stories, Hamilton began the genre of liberation literature, which serves to instill cultural pride, as well as a sense of family and the importance of relationships. Black History Month is a time to help readers realize that these universal themes transcend race and that through the power of story, all races are truly united. Non-fiction, Women's Lit, Liberation
As the cold and flu season peaks, adults may take multiple over-the-counter (OTC) pain medicines to treat their pain and fever symptoms. Yet many are unaware of the serious liver or gastrointestinal damage that can result from the overdose or overuse of common OTC pain medicine ingredients. To help adults safely take these medicines, the American Gastroenterological Association (AGA) today launched Gut Check: Know Your Medicine, an education campaign focused on the safe use of OTC products. Central to the campaign is a unique flipbook-style video that highlights the importance of reading and following OTC medicine labels.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65680-american-gastroenterological-aga-gut-check-know-your-medicine-otc-psa
The Asthma and Allergy Foundation of America (AAFA) and Teva Respiratory announced today the launch of a national awareness campaign – Know Your Count – aimed at raising awareness of the seriousness of asthma and educating asthma patients and caregivers about the importance of keeping track of the remaining doses in their rescue inhalers. The campaign features award-winning singer and actress, Kristin Chenoweth, who is speaking publicly for the first time about the impact her asthma has had on her professional career and busy lifestyle. For more information about the Know Your Count campaign, Kristin’s experience with asthma and to view an important public service announcement (PSA), visit www.KnowYourCount.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65058-teva-respiratory-aafa-know-your-count-managing-asthma/
National Tire Safety Week is an industry-wide initiative that educates drivers about the importance of proper tire care. Summer is the season for road trips, so now is a good time to brush up on your tire maintenance knowledge. Remember though, tire safety is critical all year round.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7127551-michelin-tire-rack-street-survival-announces-national-program-schedule
