Starting January 20, Bear Naked® granola will inspire snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on Facebook, Twitter and Instagram, inviting fans to share their epic experiences in hopes of landing some fresh swag.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65132-us-athletes-bear-naked-granola-challenge-fans-one-up-it
PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona last Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, the custom built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot – Fàbregas, Reus and Balotelli showcased their skills and the boots performance enhancing technology through four interactive challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event
Hilary Duff, new mother to 22-month-old son Luca, is volunteering her time to help the March of Dimes raise funds to help give more babies a healthy start in life.
”As a mom, I'm proud to support the March of Dimes helping more women have full term pregnancies and healthy babies. That’s why I walk in March for Babies,” she says in a new public service advertisement. “The money we raise funds research and local programs that help babies overcome the challenges of premature birth and birth defects. Together we can help make healthier babies possible for thousands of families.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
The cost of long term care continues rising at a rate outpacing inflation creating significant financial planning challenges for the nearly 12 million Americans currently in need of long term care services. According to the Genworth (NYSE: GNW) 2014 Cost of Care Survey released today, the cost of receiving in-home care continues to rise, though at a more moderate rate of growth. This is good news for consumers as almost three quarters of people needing long term care prefer receiving it in their homes, according to Genworth’s extensive claims data (Long term care claims Experience Data for Genworth Life Insurance Company and affiliates – December 1974-June 30, 2013).
To view the Multimedia News Release, go to http://www.multivu.com/mnr/70631511-genworth-2014-cost-of-care-survey-results
FDA’s Read the Label Youth Outreach Campaign is an exciting initiative that challenges kids (ages 9 to 13) to “get their food facts first” by using the Nutrition Facts Label to make healthy food choices. Read the Label campaign materials enable parents and caregivers to help kids use this important tool.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7106352-fda-read-the-label-youth-outreach-campaign-tweens-healthy-choices
The Air National Guard is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, immersive experience takes attendees on a journey through life in the Air Guard by letting them participate in simulated challenges that replicate real-life experiences of Air Guard men and women during Basic Military Training (BMT), technical training and on drill weekend. Through simulation, attendees will learn how they can serve their country while maintaining a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles that are designed to educate Americans about Air Guard’s dual role in serving our nation and local communities. The touring vehicles will travel nationwide through November, and visit fairs, festivals, air shows, music and sports events, including Reebok Spartan and Lucas Oil Motocross races.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250851-air-national-guard-mobile-experience-interactive-tour-2014
Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
UWC International Patron, Shelby M.C. Davis and Anand Mahindra, Governor of UWC Mahindra College and Chairman of India’s Mahindra Group, today announced that together they will provide major new support for the UWC movement. Jointly, they are committing a total of US$12.5 million scholarship funding over the next five years.
Shelby Davis and Anand Mahindra said: “The world needs extraordinary leadership to navigate today’s complex challenges, tensions and conflicts, as well as to make the most of new opportunities. The UWC movement is ideally suited to provide such leaders and we are privileged to support it.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762531-Davis-Mahindra-scholarship/
A majority of small and medium-sized businesses (SMBs) want better sustainability programs but are hindered by costs and a perception that investments in these initiatives don’t matter to customers, according to a sustainability survey released today by Cox Enterprises. The Cox Conserves Sustainability Survey is the first nationwide survey to examine sustainability opportunities and challenges for SMB leaders.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7285251-cox-conserves-sustainability-survey-smb/
Ahead of World Mental Health Day, today sees the publication of the Mental Health Integration Index, a new research initiative commissioned by the Janssen Pharmaceutical Companies of Johnson & Johnson and undertaken by the Economist Intelligence Unit.1 The research explores the challenges of integrating Europeans with mental illness into society and employment, within the European Union’s 28 Member States, plus Norway and Switzerland. Countries have been ranked according to their degree of commitment to support those living with mental illness; the findings demonstrate that while there are many examples of good practice across Europe, the whole region has a long way to go before people with mental illness are adequately supported and truly integrated into their communities.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762557-janssen-europe-mental-health-index/
