https://youtu.be/_HT-llQ-kmw If you’re a business owner trying to find ways to increase conversions or security or both on your site, you may have found there’s a lot of buzz about how trust seals can help your site. It’s pretty much a given that to have at least a shot at winning the ecommerce game, your site needs a trust seal. But choosing a trust seal that’s both right for you and from a company that can back up its claims takes a little research.
https://youtu.be/Tc9WCtEsUtI If you’re a business owner trying to make sure your website is safe, secure and trustworthy to customers, navigating your way through the dizzying array of cyber security-related can be confusing, frustrating and just plain boring. We’ve put together this in-a-nutshell guide to make it as painless and simple for you to understand some key security terms so you know what your site needs and why.
https://youtu.be/u5Evxdx2FYA From headline-making news like the data breaches at Sony and Ashley Madison this year, to the OPM and persistent threats of cyber terrorism from countries like China and South Korea come predictions for what’s in store for cyber security in 2016. Experts largely agree that mobile devices face bigger risks, the stakes for political hacking attacks are high and data breaches are going to get much worse and even more prevalent. We’ve gathered below some early predictions from website security experts for what’s in store for 2016.
https://youtu.be/iGct1D-Lom4 PCI Scanning – when your ecommerce biz was just a dream in your mind (and maybe it still is), PCI Compliance was most likely not what got you pumped about going into business. But it’s one of those necessary evils of ecommerce business life, so if you want to stay in business, keep watching our quick and painless guide for the lowdown on PCI Scanning and Compliance.
https://youtu.be/_OZtVp71NKk As part of their international expansion and to promote their new European website, website security firm Trust Guard participated in a recent cybersecurity conference at the U.S. embassy in the Netherlands. One of the main topics at the conference was PCI compliance, which is one of the key services Trust Guard provides to protect merchants and their customers.
https://youtu.be/DUCQdHjLEfE With so much focus sometimes put on attracting new customers, it can be easy to overlook a valuable commodity: repeat customers. According to a recent article from Linkedin, “it costs six to seven times more to acquire a new customer than to retain an existing one.” With that in mind, here are six ways to keep customers coming back for more.
https://youtu.be/dHE5O2GlGN8 British Telecom company TalkTalk’s October 2015 data breach was only one of many hitting consumers and the corporate world recently – Ashley Madison and Sony come to mind – but the lessons apply to every company, big and small. Here are three takeaways from the TalkTalk data breach – and the three big losses that affect any business after a cyber attack.
https://youtu.be/iOOqi_Xf978 Alarming newspaper and industry reports show that no one, including small businesses, is immune from a potential data security breach. The best way to protect yourself is with a comprehensive security protection plan and knowing some of the tricks hackers use that can cost you time, money and spur mistrust from your customers. Here are four risks that could make you a target for hackers – and how you can fix them.
https://youtu.be/kWW3d3xdrUU There are probably more than a few business owners and entrepreneurs, perhaps new to the online e-commerce world, that are asking that question right now. Hopefully this article can help steer you in the right direction. Perhaps it needs to be said that not having an internationally accepted privacy policy displayed and accessible to your e-commerce website is no longer an option. In this video you will learn the basics of what needs to be included in your privacy policy.
https://youtu.be/sR19T7Xvf8w “It will never happen to me!” These words have often been spoken moments before a business owner’s site gets hacked – as if the hackers were listening in on their conversations. The fact that 20 WordPress sites get hacked every minute (1 hack every 3 seconds) should wake up most people to the fact that their website could get compromised if they aren’t protecting it with PCI compliant security scans and killer passwords. Need a free scan to see how you’re doing? Visit freepciscanning.com.
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
