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Being one who loves to indulge in the fear of things that go bump in the night, I used to sneak downstairs and quietly watch the Creature Feature movie hoping not to wake up mom and dad. If they caught me I knew that the only thing that would go bump in the night was me. Still sometimes I would hear the approach of slippers and then I would shut the TV off and hide. As soon as I would hear that he was at the far side of the basement I'd make my move and and gun it up the stairs...

Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’ To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/

UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/