“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.
Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.
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Anytime Fitness, the world’s largest and fastest-growing co-ed fitness club chain, announced today the opening of its 2,000th club in The Netherlands. Founded in 2002, it took Anytime Fitness only 10 years to reach the 2,000-unit mark, less than half as long as other well-known franchises like Subway (23 years) and McDonald’s (32 years).
“Some businesses focus on quick growth and others specialize in earning customer loyalty,” said Chuck Runyon, Anytime Fitness CEO and co-founder. “We take great pride in having achieved both of those accomplishments simultaneously. We’ve done so by focusing first on the needs of busy people who simply want to lead a healthier lifestyle and then by providing our franchisees with the practical tools, technology and educational support to help members achieve their goals.”
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Spending 30 minutes on a treadmill or an elliptical machine a few times each week is not the key to a healthy lifestyle. What’s more important is getting out of your chair, or off the couch, and moving throughout the day – preferably at least once an hour. That’s the logic behind Anytime Fitness’ new “Every Step Counts” campaign – which features reserved parking spots for its members as far away as possible from the gym, in the far corners of the parking lot.
“We care what you do outside the gym every bit as much as when you’re inside one of our facilities,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “Three hours of rigorous exercise a week is great. But what you do during the other 165 hours each week will really determine whether you’re healthy or not. If you sit in a chair and stare at a computer screen for eight hours a day, without moving every hour or so, then research* shows you’re much more likely to develop a long list of preventable chronic diseases. Sitting too much is the new smoking.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7942951-anytime-fitness-every-step-counts/
Other gyms and fitness centers may be more well-known, but you’d probably never guess which fitness chain has been the fastest-growing in the world for 10 years in a row. Averaging more than 300 new gyms a year for the last decade, Anytime Fitness is the undisputed champ, according to the International Health, Racquet and Sportsclub Association (IHRSA). In fact, Anytime Fitness was recently referred to as the “fastest-growing fitness franchise of all time” in an article posted on Inc.com.
“We built the franchise by focusing on convenience, affordability and a friendly, supportive atmosphere,” said Chuck Runyon, the CEO and a co-founder of Anytime Fitness. “That will never change. But we’ve sustained and, in many areas, accelerated our growth by expanding our programming and benefits for members. Specifically, our new group training sessions and our mobile app – which serves as a personal trainer in your pocket – have been wildly popular and will contribute to our future growth.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7942953-anytime-fitness-is-fastest-growing-gym-for-10-years/
Anytime Fitness, the world’s fastest growing fitness center for 10 consecutive years, will celebrate the opening of its 4,000th gym March 16th in Shanghai, China. Additionally, after formalizing an agreement to open gyms in Morocco, Anytime Fitness will pursue plans to open at least one new gym in Antarctica – which would make Anytime Fitness the first franchise in history with locations on all seven continents.
“Our mission is to ‘Improve the self-esteem of the world,’” said Chuck Runyon, the CEO and co-founder of Anytime Fitness. “It may sound like an audacious goal, but we’re very serious about it. We’ll soon have 4,000 gyms open in more than 30 countries on all seven continents. Each of those gyms supports a small community of like-minded individuals who are determined to enjoy healthier, happier and more active lifestyles. That’s what we mean by ‘Improving the self-esteem of the world.’”
To view the multimedia release go to:
https://www.multivu.com/players/English/8220551-anytime-fitness-gym-number-4000/
