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Beginning this Earth Day (April 22), Whole Foods Market (NASDAQ: WFM) will no longer carry red-rated, wild-caught fish in its seafood departments. The move, which comes one year ahead of the company’s self-imposed deadline of Earth Day 2013, makes Whole Foods Market the first national grocer to stop selling red-rated seafood. A red rating indicates that a species is suffering from overfishing or that current fishing methods harm other marine life or habitats; the ratings are determined by nonprofit research organizations Blue Ocean Institute and Monterey Bay Aquarium. Blue Ocean Institute and Monterey Bay Aquarium’s green or “Best Choice” ratings mean species are abundant and are caught in environmentally friendly ways; yellow or “Good Alternative” ratings indicate some concerns with the species’ status or catch methods. To view Multimedia News Release, go to http://www.multivu.com/mnr/49713-sustainable-seafood-whole-foods-eliminates-red-rated-wild-caught-fish

Whole Foods Market (NASDAQ: WFMI) today launches the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013. Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wholefoodsmarket/45932/