Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62372-ad-council-keep-america-beautiful-i-want-to-be-recycled-psa
Entenmann's Bakery, a division of Bimbo Bakeries USA (BBU), has partnered with TerraCycle, an international leader in the collection and reuse of non-recyclable post-consumer waste, to launch the first-ever Little Bites “Recycle…Reuse… Replenish” Fully Recyclable Lunch Earth Day awareness campaign and sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7113951-entenmanns-little-bites-terracycle-recycle-reuse-replenish
Did you know up to 99% of your vehicle battery is recyclable and almost all of it can be used to make new batteries or other products?
The metals in conventional batteries are the most recycled materials in the world—more than paper, glass and cardboard. The plastic can be recycled into new battery cases and the electrolytes can be reused or made into detergents.
Johnson Controls, the world’s largest manufacturer of automotive batteries, makes new batteries from 80% recycled content—this means you could be driving a car that is powered by the same materials that were in the battery from your grandparent’s vehicle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7481051-johnson-controls-earth-day-battery/
