Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
The National Cyber Security Alliance (NCSA), a 501 (c)(3) nonprofit organization, has collaborated with the Department of Homeland Security to launch a new PSA campaign in October to educate the American public in conjunction with National Cyber Security Awareness Month. An extension of the national cybersecurity education and awareness effort, STOP. THINK. CONNECT., the new PSAs provide helpful advice about being more vigilant and practicing safe online habits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312051-stop-think-connect-online-safety-psa-s/
New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session.
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In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
In response to the destruction and devastation caused by the earthquake in Haiti, First Lady Michelle Obama has joined The Advertising Council and the American Red Cross to launch a series of national public service advertisements (PSAs). The television and radio PSAs are designed to encourage all Americans to support relief efforts for the Haitian citizens impacted by the earthquake.
To view Multimedia News Rlease, go to http://multivu.prnewswire.com/mnr/adcouncil/42020/
The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45237/
In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council are joining Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation's upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council's Discover the Forest campaign and will be featured at an event on Saturday, June 22, at The Grove in Los Angeles as part of the studio's
