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https://youtu.be/floxndI50zs Everyone wants to get the most sales from the visitors that frequent their websites. One of the most important things that you can do to potentially increase your conversion rate is to provide visitors with a clear, concise, intriguing and believable value proposition. If visitors can’t see the value of your product or service, they won’t buy from you – no matter how beautifully designed your website may be. Optimizing value propositions is a continual process that involves identifying, expressing, and testing/measuring. But getting it right could mean the difference between making the sale or not.

http://www.globalintegra.com/blog/ Watch this video to know about USP and how to use usp for business. This video simplifies the unique selling proposition definition and explains it with an example. Unique selling proposition definition is nothing but

World trade in perishable foods turns a page as Maersk Container Industry (MCI), an independent business unit in the Maersk Group conglomerate, today announced that it has begun production of the first refrigerated containers and Star Cool refrigeration machines built in South America at its new MCI facility in San Antonio, Chile. The first trial production of these ISO standard 40 feet reefer containers were successfully delivered during the third quarter of 2015 into the Maersk Line and CMA CGM operations. Shortly thereafter, both shipping lines placed new orders. To further leverage this new value proposition, Maersk Line has secured a fixed monthly volume from the MCI facility allowing for increased agility and fast response time to the demand in the region. “In this sweet spot of fruit exporters, we have placed the factory right where the demand is. For the first time ever in South America, reefer containers can go straight “from factory to farm”,” said Stig Hoffmeyer, Chief Executive Officer of MCI. “Offering the Star Cool Integrated reefers locally to shipping lines, farmers, fruit distributors and leasing companies, will have a financial benefit counted in thousands of dollars per reefer, and millions for the industry in total,” he continued. To view the multimedia release go to: http://www.multivu.com/players/uk/7688551-maersk-container-industry-factory-chile/