Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
Today, positivity is more important than ever as people search for relief from economic turmoil and negative headlines. To recognize and celebrate the impact that positivity makes in people’s lives every day, Amway is launching the Positivity Project Contest. This online program provides an opportunity for individuals to share stories about how the “Power of Positive” has changed their lives or the life of someone they know.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43319/
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
Available to view for the first time, fans of everyone’s favourite construction hero Bob the Builder; can now take a first look at the exciting content from the brand new series featuring an all-new look and first-class celebrity voice cast. The new trailer will be available to watch on the Bob the Builder YouTube Channel today.
Bob the Builder has been entertaining pre-schoolers for the past 16 years with his antics in the seaside harbour town of Fixham, bringing the world of construction to life in an inspiring and meaningful way.
For the upcoming new CGI-animated series launching on Channel 5’s Milkshake from 1st September 2015 at 7.20am, Bob the Builder has been given his biggest re-vamp in the show’s history with a modern look and feel.
The new-look Bob is still the same Bob that audiences know and love though. His dungarees might have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and checked shirt all remain, ensuring TV’s best-loved builder remains just as recognisable as ever. With his trusty tool belt now jam-packed with all manner of handy kit, Bob is ready to go… No project is too big, no problem too hard to solve.
The new series will see Bob the Builder continuing its long tradition of telling fun and interesting stories through positivity and teamwork with exciting characters, relatable locations and an aspirational hero.
To view the multimedia release visit:
http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life/
“Want to enjoy life,” “like to learn things,” “look for adventures and like to take risks” – these traits tell the story of how Americans perceive entrepreneurs, as revealed in the 2015 Amway Global Entrepreneurship Report (AGER).
It’s an optimism that permeates the research again this year, with 86 percent of Americans expressing positive attitudes toward entrepreneurship, up a remarkable 24 percent from 2014 and a resounding 11 percent more than the 2015 global average (75 percent). Echoed by their strong desire for “independence from an employer” and “self-fulfillment, possibility to realize own ideas,” at 75 percent and 72 percent respectively, this positivity is indicative of the country’s thriving entrepreneurial spirit.
“The attitude toward entrepreneurship is not only remarkably high but significantly increased from last year when fewer than two-thirds of respondents reported a positive attitude,” notes Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “What’s more, the secondary importance of financial compensation contradicts the most prevalent stereotypes and myths about why people choose entrepreneurship.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7402451-amway-ager-spirit-index/
