For nearly a week beginning March 11, fans of Goody\'s and BC Powders can help choose a race car paint scheme designed by wounded hero from Wounded Warrior Project, Cory Collins, and Victory Junction camper, Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs will be showcased on a race car during pre-race ceremonies on April 3 at the Goody\'s Fast Relief 500 at Martinsville Speedway in Virginia.
As part of the Pick A Powder campaign (www.pickapowder.com), country music superstar Trace Adkins and racing legend Richard Petty have a friendly rivalry to see which pain relief powder -- BC or Goody\'s - is toughest on pain. One thing the stars do agree on is giving back to causes near to their heart - Wounded Warrior Project for Adkins and Victory Junction for Petty. Goody\'s and BC are making both philanthropic organizations a pivotal aspect of the Goody\'s Fast Relief 500.
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty just can’t keep out of each other’s worlds. The latest video released as part of BC and Goody’s Pick A Powder campaign shows Richard Petty rocking out on the keyboard while waiting for Trace Adkins’ reaction. Since the campaign started in early 2010, they have been in a friendly rivalry with each other over the air waves, on Facebook, and in videos at PickAPowder.com, all in an effort to get the most fans to join their team and to show who experiences the most pain.
PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
