Haiti’s Francis mango is back for a short six to eight weeks at Whole Foods Market. Starting now and for a limited time, shoppers will find this exclusive Fair Trade™ Certified fruit under the grocer’s Whole Trade program, which drives meaningful dollars into the struggling Haitian economy. Whole Foods Market is the sole buyer of Fair Trade Certified mangos and purchases the fruit from small Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay – a key point since this mango crop is often the only source of cash income for many of these farmers. Additionally, many stores will offer organic Haitian mangos. This is the third year the company has brought Whole Trade Haitian mangos to stores, and Whole Foods Market is working to expand the number of growers it works with, providing more mangos to shoppers and more money in Haitian grower’s pockets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49714-whole-foods-market-haitian-mangos-fair-trade-certified-fruit
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
