The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45237/
When it comes to their health, nearly 90 percent of Americans lack the literacy skills to understand basic medical information and instruction. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services. A few quick minutes with a physician is not sufficient for most of us to understand a complex or chronic medical condition and how we can manage it. But new research indicates that video storytelling can be an effective way to educate people about health conditions - and watching others share their health stories can empower people to take control of their own health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50819/
So, how do you know you’ve chosen the right path for your son or daughter’s success? Every child is unique, and finding the right early education solution isn’t easy. You know your child best. Is she comfortable with new situations, or cautious around strangers? Does he enjoy activities for large groups, or does he prefer smaller group settings that are less overwhelming? Is she always on the go, or does she enjoy playing quietly? Envisioning your child in different care settings can help you determine the right fit for your family.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/
A speaker for student or adult audiences, Joan Marie Galat delivers talks (in person or via
Skype) based on her award-winning books. She promotes literacy, science, dark skies, and
environmental appreciation. Joan encourages writers with talks on publishing and motivates
with keynotes based on her book: Give Yourself a Pep Talk. Find out more at www.moondotmedia.com Non-fiction/business/teaching/parents
The Genworth Foundation announced today a three-year commitment to strengthen financial education in more than 300 high schools across the Commonwealth of Virginia. The announcement, made at Henrico County’s Hermitage High School, included Lieutenant Governor William “Bill” Bolling and Secretary of Education Gerard Robinson.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworthfinancial/43291/
According to a new survey from the American Institute of Certified Public Accountants (AICPA) and the Ad Council, one in three millennials (34 percent) ranked saving as their number one goal for the year – ahead of living a healthy lifestyle (20 percent), paying off debt (19 percent), and losing weight (14 percent). But while saving was a top priority, a majority of millennials attributed their lack of saving to impulse buying (65 percent).
For older millennials, those born between the early 1980’s and early 1990’s, saving is crucial as they work towards major milestones in their lives. When asked what they were saving money towards, respondents sought to secure their future by saving for an emergency fund (40 percent), saving for retirement (22 percent) or starting a family (15 percent). They also reported saving for larger purchases like a vacation (36 percent), a new house (27 percent), a car (26 percent), home improvements (20 percent), or a wedding (8 percent). To provide Americans aged 25 to 34 with the tips and tools to take control of their personal finances, AICPA and the Ad Council’s national advertising campaign, Feed the Pig, is continuing to collaborate with new partners to deliver this critical content in a relevant and engaging way.
“Many young adults think saving is impossible,” said Gregory Anton, CPA, CGMA, chair of the AICPA’s National CPA Financial Literacy Commission. “While low salaries and high debt levels can certainly be barriers to saving, the key is to create a budget and stick to it. Establishing a disciplined saving strategy early in life and avoiding missteps will reap substantial long-term dividends.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7790851-ad-council-feed-the-pig/
Lupe Maldonado will tell you, “education is key.” That’s because it’s what helped her and her family create a brighter future. Their story started in a garage in Torrance, Calif., more than 20 years ago. That’s where they lived when they came to the U.S. No bathroom. No running water; a mattress on the bare floor. They covered up the holes to keep out the cold and the mice. While it may have been a bleak start, Lupe says just being in America was a dream come true.
While Ismael worked 12 hour days to support his family, Lupe joined a new program at her son’s elementary school called the Toyota Family Literacy Program in order to learn English. It was a tough decision, going to school instead of getting a job that could provide the money needed to move out of that garage; but Ismael and Lupe knew if she could learn English, she could advocate for their boys with teachers, doctors and in the community. Ismael also enrolled in English classes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7946551-ncfl-toyota-partnership/
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
El Advertising Council y la Dollar General Literacy Foundation hoy se unieron para lanzar una campaña publicitaria de servicio público a nivel nacional diseñado a ofrecerles a los desertores escolares el acceso a información que les ayudará a tomar el primer paso hacia el Diploma GED.
Para mas informacion, va a http://multivu.prnewswire.com/mnr/adcouncil/45104/
April is National Financial Literacy Month, and it couldn’t have come at a better time. Between rapidly increasing prices in gas and food along with sluggish economic growth, consumers are feeling more pinched each week. In fact, according to a recent survey by Career Builder, 77 percent of American consumers are living paycheck to paycheck.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/moneymanagement/46172/
Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
