(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/
Imagine how much fun it would be to help create a dream dog park that you and your best buddy and your entire community could enjoy! For millions of dog owners, life truly is better together with their four-legged friends. To celebrate these special relationships, Beneful® brand dog food is announcing a first-of-its-kind contest that could make one lucky dog owner’s dream come true.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/beneful/43433/
Cole Haan, the innovative American lifestyle brand and retailer, releases ZERØGRAND with Stitchlite™ Wool — the newest style transforming the familiar to extraordinary this Fall.
Cole Haan continues to push boundaries with ZERØGRAND with Stitchlite™ Wool, the next iteration of ZERØGRAND footwear for men and women. Like a sweater for your feet, the ZERØGRAND with Stitchlite™ Wool was designed to keep feet dry and warm throughout the colder months, making it the ultimate thermal, breathable and flexible shoe that will last all season long.
To view the multimedia release go to:
https://www.multivu.com/players/English/8404351-cole-haan-housespecial-zerogrand-stitchlite-wool/
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
During a live global event, Elekta announced the launch of Versa HD™, an advanced linear accelerator system designed to improve patient care and treat a broader spectrum of cancers. Featuring high precision beam shaping and tumor targeting, Versa HD also unveils new capabilities designed to maximize health care system resources and deliver highly sophisticated therapies without compromising treatment times.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60246-elekta-sets-new-benchmark-for-cancer-treatment-launch-of-versa-hd-system
Fresh from the home of ridiculously good chips, a delicious new product is popping up in the snack aisle — Cape Cod® Popcorn. With 40 calories or less per cup, Cape Cod’s new Sea Salt and Kettle Corn popcorn varieties are ideal for those looking for better-for you snacks that don’t sacrifice on flavor.
In addition to the two new guilt-free flavors, Cape Cod is re-introducing the brand’s previously retired White Cheddar variety. All three ready-made popcorn products will retail for $3.49 when they hit stores shelves in mid-February.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
The Khaled bin Sultan Living Oceans Foundation launches a new website to illustrate their findings from one of the largest coral reef research projects ever conducted. The Foundation’s Global Reef Expedition is a six-year circumnavigation of the planet involving more than a hundred scientists from many nations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64379-khaled-bin-sultan-living-oceans-foundation-launches-new-website
Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair.
Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version.
To view the multimedia release go to:
http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/
The people in your life are amazing and it’s fun to remind them of that. Send good wishes and glittery gorgeousness with the new Taylor Swift Greeting Card Mobile App by American Greetings Corporation (NYSE:AM) available today in the iTunes store and on Google Play. Pick a card, personalize and send some love, love, love. Building on the success of its other mobile app platforms, American Greetings has created a free mobile app that allows the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60270-american-greetings-launches-taylor-swift-greeting-card-mobile-app
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
“Like” pets? Saving homeless pets’ lives is now as easy as adding an application to your Facebook profile. Share a Pic, Save a Pet, created by non-profit PetSmart Charities® and powered by Adopt-a-Pet.com, is a unique online application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the United States.
Share a Pic, Save a Pet transforms individual Facebook profiles into social billboards, alerting their friends, family and followers about adoptable pets in their own community that need lifelong, loving homes. Specifically, the application gives Facebook users a unique way to ‘donate’ their profile to save pets in the community, showcasing local pets’ pictures and information about where they can be adopted.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55439-petsmart-charities-launches-facebook-application-share-a-pic-save-a-pet
