Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
MARTINI Asti, the world’s favorite Italian sparkling wine, sustains a nearly 150-year-old business through innovation and a passion for keeping Italian traditions alive.
On the steep hills in the heart of the Asti region of Northwest Italy, 400 family vineyards grow the distinctly sweet moscato grapes — the only grape selected for MARTINI Asti-Italian Sparkling Wine. The moscato grape, which has the honor of being known as the oldest domesticated grape variety, is floral and fruitful, providing the delicious fresh taste of MARTINI Asti.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/martini-asti/47517/
It’s a natural partnership – celebrity chef, best-selling author and TV host Ellie Krieger, M.S., R.D., and the California Table Grape Commission have teamed up to talk about grapes from California as “The Original Super Snack.”
A decade’s worth of research suggests that grapes may offer numerous health benefits. Grapes of every color contain a variety of antioxidants and other polyphenols, natural components in grapes that may contribute to a healthy heart. The strong health story of grapes, combined with their portability and versatility, make grapes a smart choice for healthy snacking.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55038-ellie-krieger-california-table-grape-commission-the-original-super-snack
As construction continues to progress steadily at The LINQ, Caesars Entertainment’s $550 million open-air retail, dining and entertainment district, the company announced today the development’s second wave of tenant brands.
Unique retailers will open their first Las Vegas locations including the Polaroid Fotobar retail store and museum, Chilli Beans sunglasses, Vanity Style Lounge and Goorin Bros. hat shop. Style savvy shoppers will also enjoy checking out the latest footwear at 12A.M. Run, backed by popular rapper Nas. For those interested in quenching their thirst, wine aficionados will enjoy The Stomping Grape, featuring a casual approach to lighter and healthier comfort food and drinks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59294-linq-tenant-and-progress-update-august-2013
A new video series, starring five of the most recognized registered dietitians in the country, debuts with 15 new regionally inspired recipes featuring grapes from California, plus tips for healthy eating and entertaining.
Shot in each dietitian’s hometown, the videos invite viewers into the kitchen to see the ease with which grapes from California can be used to add a punch of flavor, texture, color and health to meals and snacks. “From yogurt power bowls with California grapes to grape sushi rolls to raw root vegetable and grape salads the recipes are new, diverse, and delicious,” said Jeff Cardinale, commission vice president of communications. “And the videos show the many ways grapes from California are a simple, healthy, tasty addition to meals, snacks; truly one ingredient that can change everything.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/62958-grapes-from-california-the-one-ingredient-that-can-change-everything/
WONKA, maker of the world’s most imaginative sweets, is proud to announce its latest innovation: WONKA™ Peel-a-Pop™ frozen treats. The dessert pops look like and peel like bananas, but in true WONKA form, the peels are deliciously edible. Now available in freezer aisles nationwide, the dessert pops are available in two scrummdiddlyumptious flavors, Vanilla Banana and Vanilla Grape.
To celebrate the launch of Peel-a-Pop frozen treats, the WONKA brand is transporting its whimsical inspiration to the heart of New York City with a Winter WONKA™-land pop-up. At the three-day event, dessert dreamers will get a playful glimpse into the mind of Willy Wonka as they enjoy complimentary Peel-a-Pop frozen treats in a frozen funderland complete with Oompa Loompas. The pop-up will be open to the public from 10:30 AM to 6:30 PM EST on May 15th, 16th and 17th located at 22 Little West 12th Street between 9th Avenue and Washington Street.
To view the multimedia news release, go to: http://www.multivu.com/mnr/7210551-nestle-wonka-introduces-new-peel-a-pops-frozen-treats
