Many farmers claim that their cows produce more milk if they are allowed to listen to classical music. British scientists have found evidence confirming that theory. Their trials show that cows are particularly partial to Beethoven and REM. Now the Dortmund Concert Hall is helping 180 cows in the town of Burscheid to enjoy particularly exquisite music. The dairy cattle on the farm Thomashof are being treated to the highlights of the 2010/2011 season. Concert audiences can even taste the result in the form of �Dortmund 2010/2011 Season Concert Milk�.
If you don’t already sing to tomatoes, you may soon find yourself rethinking your salsa. Known for its freshly flavorful dips and spreads, Sabra® Dipping Company (www.sabra.com) has relaunched its eight refrigerated salsas to the sweet sound of farmer serenades. To underscore the loving process with which Sabra prepares its line of salsas, the brand is featuring in-field farmers singing to vine-ripening tomatoes in its first salsa advertising campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101952-sabra-dipping-company-celebrates-summer-of-salsa-love/
In just over a year, the America’s Farmers Grow Communities program has given more than 1,200 farmers across the country an opportunity to win a combined $3 million to benefit community not-for-profit organizations ranging from health centers to scholarship funds. The program, sponsored by Monsanto Fund, is gearing up for its second year and will join with farmers to contribute an additional $3 million to make an even bigger impact in their local communities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/monsanto/49623/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
As part of its fresh-from-the-farm video and recipe series, “California Grown” is releasing a new video featuring Cecchini & Cecchini Farms of Brentwood, Calif., the only remaining asparagus farmer in Contra Costa County.
The video series, which highlights California farmers and the real stories behind some of California’s favorite agricultural products, was started last year as part of an ongoing effort to connect consumers to the people and families that produce the locally grown foods they enjoy.
In the newest video, Barbara Cecchini shares what she loves about farming in California, how her family got involved in their farming operation, what sets their asparagus apart from products grown in other regions, and why she feels it’s important to buy California-grown products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55964-california-grown-asparagus-farmer-cecchini-farms-contra-costa-county
Haiti’s Francis mango is back for a short six to eight weeks at Whole Foods Market. Starting now and for a limited time, shoppers will find this exclusive Fair Trade™ Certified fruit under the grocer’s Whole Trade program, which drives meaningful dollars into the struggling Haitian economy. Whole Foods Market is the sole buyer of Fair Trade Certified mangos and purchases the fruit from small Haitian growers, sometimes buying from a family with just one tree. The Whole Trade Guarantee ensures growers receive equitable pay – a key point since this mango crop is often the only source of cash income for many of these farmers. Additionally, many stores will offer organic Haitian mangos. This is the third year the company has brought Whole Trade Haitian mangos to stores, and Whole Foods Market is working to expand the number of growers it works with, providing more mangos to shoppers and more money in Haitian grower’s pockets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49714-whole-foods-market-haitian-mangos-fair-trade-certified-fruit
General Mills and Häagen-Dazs today announced an initiative designed to foster greater economic vitality for smallholder vanilla farmers in Madagascar and ensure the availability of high quality vanilla for future generations.
Häagen-Dazs, the world’s leading brand of super-premium ice cream, with the General Mills Foundation, will invest $125,000 over two years to benefit villages in Madagascar’s Sava region, home of the world’s highest quality vanilla. The commitment builds upon General Mills century-long history of working closely with farmers around the world to promote sustainable agriculture.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60422-general-mills-haagen-dazs-vanilla-sourcing-small-farmers-madagascar
Potash Corporation of Saskatchewan Inc. (“PotashCorp”) today launched potashcorp-eKonomics.com, a new online resource that delivers easy-to-understand analyses of soil science data, agronomic information, research and best management practices to help farmers achieve greater financial success. As part of a larger campaign, the site aims to educate farmers about the benefits fertilizer – specifically potash – can deliver to their bottom line.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61611-potashcorp-launches-ekonomics-business-of-soil-fertility
As part of the General Mills long term sustainable sourcing program, the company and its Foundation announced today a four-year joint commitment with supplier partner AgroMantaro to provide $1.1 million to help smallholder artichoke farmers in Peru increase yields and improve profitability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63226-general-mills-agromantaro-sustainable-sourcing-program-in-peru
Farmers Insurance is ringing in the New Year by honoring those who make us smarter with the “Thank A Million Teachers” float at the Tournament of Roses Parade. In Farmers’ 55th entry to the renowned event, the float will celebrate the “Thank A Million Teachers” initiative, which invites America to make 2014 the year to thank a million teachers. Riding the float will be honored educators from Montana and Nevada, alongside local Los Angeles students. Through the “Thank A Million Teachers” platform, Farmers has committed up to $1,000,000 in funds to classrooms and education programs. The celebration at the 2014 Rose Parade follows a recent kick-off event where actor Jack Black offered the first “thank you” to his former teacher and mentor, Debbie Devine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64791-farmers-insurance-thank-a-million-teachers-float-2014-rose-parade
The Wasil Foundation, a Pakistan-based microfinance institution, won the Islamic Microfinance Challenge, a global contest to identify innovative Sharia-compliant financial products. Wasil won the $100,000 grant award for its package of products aimed specifically at smallholder farmers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065951-cgap-2013-islamic-microfinance-challenge-winner-the-wasil-foundation/
Farmers Insurance® announced today that 15 teachers across the country were named finalists as part of the company’s Thank America’s Teachers® Dream Big Teacher Challenge®, awarding teachers for their ideas to help create a lasting and positive impact on their classrooms, schools, and communities.
