Northwestern Mutual’s latest Cost of Long-Term Care study, released today, reveals consistently high costs for home health care, assisted living and nursing home care across the nation, underscoring the critical need to address long-term care as part of financial security planning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53641-northwestern-mutual-cost-of-long-term-care-study-caregiving
Today, Genworth Financial, Inc. (NYSE: GNW), a leader in long term care issues for 35 years, announced a brand new caregiving support service, available to AARP members and designed to meet the needs of AARP’s millions of members nationwide. AARP® Caregiving Help and Advice from Genworth breaks new ground by becoming the first national service endorsed by AARP to integrate care assessment, care planning and provider matching.
To view Multmedia News Release, go to http://www.multivu.com/mnr/54343-genworth-aarp-members-caregiving-service-help-and-advice
According to a new AARP poll1, almost three out of ten people who are caring for a loved one say their life has changed since becoming a caregiver. More than one in five says their weight, exercise, or social life has suffered.
To illustrate the complexity and help the 42 million sons and daughters, friends and spouses caring for parents and loved ones see themselves as caregivers, AARP and the Ad Council are unveiling a new suite of Public Service Advertisements (PSAs) as part of their Caregiver Assistance campaign. The PSAs will be distributed today as part of National Family Caregivers Month (November) and direct caregivers to tools and resources to help cope with their daily responsibilities at aarp.org/caregiving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63968-ad-council-aarp-caregiver-assistance
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
When families gather for the holidays, talk may not naturally turn to long-term care and financial documents, but it should, say experts featured on BeSmartBeWell.com/Caregiving. Too often, families don’t discuss financial matters and healthcare wishes of aging relatives until there is a crisis, and then it may be too late. The holidays – when family members are all gathered in one place – are a good time to talk to aging parents about planning for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50840-be-smart-be-well-the-caregiving-talk-aging-parents
Fresh videos, information and links relating to the stress experienced by America's 15 million+ family caregivers for people with dementia are now available in the Brookdale Alzheimer's Resource Center. The new topics include:
A woman describing the impact of her mother-in-law's dementia on her family: Video
How spouses and adult children experience caregiving differently: Video and text document
Ways that caregivers can protect their own brain health: Text document
Long-distance caregiving, the symptoms of caregiving stress, dealing with caregiver guilt, being a healthy caregiver and caring for the caregiver: Links to information and a webinar
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/
http://localeldercaresite.com/adult-daycare/ Adult day health care is a good choice for seniors who are not safe staying at home alone. The trend of providing alternative senior care is growing as more people seek substitutes to expensive nursing homes.
In celebrating the 40th anniversary of hospice care in the United States, the National Hospice and Palliative Care Organization (NHPCO) is excited to introduce a new national campaign, “Moments of Life: Made Possible by Hospice,” that will show all Americans that hospice focuses on living and enables special moments and memories at the end of life for patients and loved ones.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7154751-national-hospice-and-palliative-care-organization-nhpco-campaign
As the number of people living with Alzheimer’s disease soars, so does the number of family caregivers. Over 15 million people are taking care of loved ones with dementia in the home, according to the Alzheimer’s Association. Sixty percent say the emotional stress is high and more than a third report depression symptoms. To help, Brookdale is offering a free webinar for family caregivers during November, National Alzheimer’s Awareness Month. The company, America’s largest provider of dementia care, is also offering a web-based Alzheimer’s Resource Center and other expert information.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7087731-brookdale-senior-living/
Occasional forgetfulness is a normal part of the aging process; the memory loss and disorientation caused by Alzheimer's are not. Fresh video, photos, documents and links posted in the Brookdale Alzheimer's Resource Center explain Alzheimer's warning signs and how they differ from typical age-related memory slips. The new material also details Brookdale's innovative Clare Bridge Crossings program for people in the early stages of dementia and how a family credits it with slowing the advance of their loved one's Alzheimer's.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
