HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
E*TRADE Financial Corp. (Nasdaq: ETFC) today announced that E*TRADE Securities LLC has unveiled two new 30-second “Talking Baby” advertisements scheduled to debut during the FOX television network broadcast of Super Bowl® XLV:
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/48292/
Exhilarating spectacles were taken to new heights this afternoon as Michael Jackson ONE by Cirque du Soleil partnered with Gibbon Slacklines to showcase a record-breaking highline walk from the exterior of Mandalay Bay and House of Blues Foundation Room, 63 floors above the Las Vegas Strip . As the kick off to the 2013 World Slackline Federation (WSFed) Slackline World Cup Finals taking place inside the Michael Jackson ONE Theatre on Oct. 17, Andy Lewis, the daredevil Gibbon athlete and slackliner made famous for his Super Bowl XLVI halftime show performance with Madonna, set a new world record for the longest urban highline walked. Lewis thrilled spectators by forging a 480-ft. high, 360-ft.-long slackline, running parallel to the Las Vegas Strip, rigged from two of Mandalay Bay’s resort towers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63628-mjone-by-cirque-du-soleil-and-mandalay-bay-gibbon-slacklines-megastunt
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
As fans across the country celebrate the start of another college football season, The Goodyear Tire & Rubber Company will celebrate its own college football tradition —60 years of aerial broadcast coverage from the Goodyear Blimp.
The Goodyear Blimp first provided stunning aerial views of the 1955 Rose Bowl, revolutionizing the way fans experience sporting events. In the years since, Goodyear’s iconic airship has covered some of the biggest matchups in college football history, offering its own unique perspective of the action on the ground. It has evolved into a football tradition of its own, with fans often correlating the magnitude of the game with the Goodyear Blimp flying overhead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404457-goodyear-fans-of-tradition-campaign/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
E*TRADE FINANCIAL Corp. (NASDAQ: ETFC) announced Sunday, February 7th that E*TRADE Securities has two new 30-second “Talking Baby” advertisements that ran during Super Bowl® XLIV’s third quarter and immediately following the Big Game on CBS.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/41706/
