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ASICS is pleased to announce the incredible success of its first ever ‘Live Running Casting’ that took place at one of Europe’s biggest races, the 2010 Paris Marathon. Held on 11 April in one of Europe’s fashion capitals, over 1,500 women from all around the globe - an incredible 25% of the marathon’s female runners - registered to take part in this unique event. ASICS’ ‘Live Running Casting’ was organised in order to find the face of ASICS’ Spring-Summer 2011 multi-media campaign for AYAMi. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/42405/

With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/46288/