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Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council. The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign

Doing alright financially? The answer, if you’re 25 to 34 years old, depends on your friends, according to a new survey from the American Institute of CPAs and the Ad Council. They released the results today to coincide with a new series of national public service advertisements and a redesigned website for their Feed the Pig financial literacy campaign. To view Multimedia News Release, go to http://www.multivu.com/mnr/64083-ad-council-aicpa-young-adult-financial-literacy-campaign

According to a new survey from the American Institute of Certified Public Accountants (AICPA) and the Ad Council, one in three millennials (34 percent) ranked saving as their number one goal for the year – ahead of living a healthy lifestyle (20 percent), paying off debt (19 percent), and losing weight (14 percent). But while saving was a top priority, a majority of millennials attributed their lack of saving to impulse buying (65 percent). For older millennials, those born between the early 1980’s and early 1990’s, saving is crucial as they work towards major milestones in their lives. When asked what they were saving money towards, respondents sought to secure their future by saving for an emergency fund (40 percent), saving for retirement (22 percent) or starting a family (15 percent). They also reported saving for larger purchases like a vacation (36 percent), a new house (27 percent), a car (26 percent), home improvements (20 percent), or a wedding (8 percent). To provide Americans aged 25 to 34 with the tips and tools to take control of their personal finances, AICPA and the Ad Council’s national advertising campaign, Feed the Pig, is continuing to collaborate with new partners to deliver this critical content in a relevant and engaging way. “Many young adults think saving is impossible,” said Gregory Anton, CPA, CGMA, chair of the AICPA’s National CPA Financial Literacy Commission. “While low salaries and high debt levels can certainly be barriers to saving, the key is to create a budget and stick to it. Establishing a disciplined saving strategy early in life and avoiding missteps will reap substantial long-term dividends.” To view the multimedia release go to: http://www.multivu.com/players/English/7790851-ad-council-feed-the-pig/

Employee benefit plan regulations pose unique, high risk questions for Plan Sponsors and effect the future well-being of all plan participants. EisnerAmper meets the demands of Plan Sponsors by providing audit, tax and advisory services to assist them with their fiduciary responsibilities in this often complex and technical area. Why EisnerAmper? • Partners and Directors who devote 100% of their time to employee benefit plans • AICPA Employee Benefit Plan Audit Quality Center member firm • Experience with over 400 annual benefit plan audits • 2 reviews by the Department of Labor with no comments! • Industry dedication and passion While we know how essential it is for our professionals to be knowledgeable in the benefit plan industry, we believe it's also as important to share that information with our clients. Below are links to two of EisnerAmper’s benefit plan libraries. To view the multimedia release go to: http://www.multivu.com/players/English/7461932-eisneramper-employee-benefits/