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Karl Lagerfeld (famous French designer) featured in an advertising video for the yellow safety vest: “it is ugly and fits no one but it could save your life” The young French start-up, Urban Circus, made this fashion guru’s statement false by creating a collection that has nothing left in common with the yellow safety vest but the norms it follows. Stylish look, awesome cut, respected norms (EN1150 or ISO 20471), the yellow safety vest is no longer ugly, nor yellow, but a piece of a collection, coming straight from the street and its inspirations. Road safety becomes fun and colorful. A style that goes along with the new means of transportation and the fabulous success of electrical, modern urban mobility. This jacket was made for this use precisely. To view the multimedia release go to: http://www.multivu.com/players/uk/7985151-yellow-safety-high-tech-vest-fashion/