Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
