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Beginning a new chapter in its celebrated history as an American product design innovator, KitchenAid is unveiling a dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel, an industry first. Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand's first collection to launch globally, with U.S. availability starting in April of 2015. “Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,” said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.” To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
Categories // Fashion and Lifestyle  Business 
Added: 3615 days ago by MultiVuVideos
Runtime: 1m22s | Views: 911 | Comments: 1
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KitchenAid has launched a new line of dishwashers combining striking design elements, including a unique black stainless steel finish, with high-performance features that have earned it bragging rights as the best performing dishwasher brand. “Our latest dishwasher models bring a sleek and sophisticated look to the kitchen, but can tackle even the toughest challenges,” said Beth Robinson, senior manager of brand experience for KitchenAid. “Tests undertaken without the benefit of rinse aid have proven that our newest dishwashers offer the best combined wash and dry results of any leading premium brand.” To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
Categories // Business 
Added: 3504 days ago by MultiVuVideos
Runtime: 1m4s | Views: 1101 | Comments: 0
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