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T. Rowe Price's new Family Financial Trade-offs Survey revealed that parents are putting their own retirement security on the back-burner to support their kids' education and cover their own personal student loans. After T. Rowe Price's 2014 Parents, Kids & Money Survey found that 52% of parents said it was more important to save for their kids' college rather than their own retirement, the firm endeavored to further understand how families balance the competing priorities of saving for retirement and college. The survey is based on a national sample of 2,000 parents who have a retirement account with kids ages 15 and younger. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education/