Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
The Ministry of Tourism of the Sultanate of Oman wishes to develop a range of quality tourism products that not only promote cultural integrity and environmental protection but that also lead to a diverse and sustainable tourism industry both at home in the Sultanate and overseas.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394251-Beauty-has-an-address-Oman/
She’s smart, fashionable, tech savvy and incredibly adventurous, and she’s poised to bring the cruise industry into the 21st century. Royal Caribbean International’s newest cruise ship Quantum of the Seas arrived into her homeport of Cape Liberty Cruise Port in Bayonne, NJ today, bringing with her a wave of unprecedented first-at-sea features and amenities. Superfast wireless connectivity, the world’s first robotic bartenders, a skydiving simulator, bumper cars, futuristic entertainment, and partnerships with celebrated chefs Jamie Oliver, Michael Schwartz and Devin Alexander, are just a small sample of what the modern age of cruising looks like onboard Quantum of the Seas.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7081453-quantum-of-the-seas-future-of-cruising-royal-caribbean/
Las Vegas will officially launch the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.
The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.
As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
In the spirit of fall’s football season, Clayton Homes, America’s largest homebuilder*, is launching a nationwide sweepstakes that will give participants the chance to win one of three dream vacations, including a trip to the pro football championship game.
The Enjoy Life Sweepstakes**, which launched on Sept. 2 and ends on Nov. 30, will choose the winner of one prize at the end of each month.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313651-clayton-homes-2014-enjoy-life-sweepstakes-football-vacation/
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Travel expert Michelle Yarn shares tips from lodging and packing to crowd-pleasing activities for families to help make summer travel easier and more enjoyable for every member of the family.
It’s that time of year when kids are out of school and experiencing the joys of summer vacation! While students everywhere are rejoicing from their freedom, parents wonder how to fill their days and what they can do to help their kids get the most out of the break.
According to entrants to our latest competition, Machu Picchu in Peru has been voted the most desirable place to escape to. Hostelworld, the leading budget travel website, is offering one lucky winner and a friend the opportunity to jet off round the world on an incredible trip, all expenses paid. All you have to do to enter the competition is pick your top three choices from 30 incredible adventures, and you could be in with a chance to win all three.
As part of the competition, valid until the 30th of June, Hostelworld produced a video of an offline stunt. We brought the spirit of travel to shoppers in London’s Westfield Shopping Centre by setting up a series of scenarios, using a mixture of augmented reality and live actors. We filmed the public’s reactions and captured how they interacted with what was happening.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400552-machu-picchu-travellers-top-destination
Old Orchard Brands, a leading fruit juice and beverage company, issues a nationwide challenge today to identify the most ingenious method for staying cool during the hot summer months ahead. The #StayCool Summer contest seeks user-submitted videos that capture the essence of staying “cool” in exchange for prizes that range from free Old Orchard Brands fruit juice to a chance at winning one of two summer getaway vacation packages valued at $2,500.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7236051-old-orchard-naturally-sweetened-lemonades-stay-cool-summer-video-contest/
Summer time brings freedom, fun and family vacation! While it may seem like a season of carefree leisure, planning a trip for the whole family can be stressful! From picking the perfect hotel and making sure all the bags are packed to getting the car serviced and ensuring you have the right technology to stay connected, the list of tasks can seem endless.
Each year, 40 percent of all injury-related emergency room visits and 42 percent of all injury-related deaths happen between May and August.* Additionally, one in four children ages 14 and younger will sustain an injury that requires medical attention. The good news is that most of these injuries are preventable with education and simple precautions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7141051-shriners-hospital-for-children-nascar-david-ragan-summer-safety
