Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63239-lindt-usa-chocolatier-lindor-curtis-stone-taste-the-difference-campaign
Americans have a bit of a superiority complex when it comes to grading their financial prowess. Genworth’s latest Psychology of Financial Planning research reveals that more than half (52%) of Americans gave themselves an A or B grade on their saving and investing knowledge, while giving the average American a failing grade of D. What nearly everyone (97%) can agree on, however, is the importance of financial literacy and the fact that they don’t have enough (88%). In fact, 58 percent of respondents blamed lack of financial education as a top reason why pre-retirees don’t have enough money saved for retirement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54348-genworth-financial-research-series-psychology-of-financial-planning
To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Sage, a leading provider of business management software and services to more than 6 million small and midsized businesses worldwide, today announced the inaugural Sage Listens RV Tour, a 50-day, nationwide tour where Sage executives will meet with more than 50 Sage customers and bring attention to the importance of shopping locally in order to support the economy. Additionally, the Sage Listens RV tour will give the company an opportunity to gain a better understanding of how to develop features and services to better support its customers. The tour will feature lively and engaging customer visits, parties and special events – all while promoting the “Shop Local” concept.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62140-sage-16-city-nationwide-sage-listens-rv-relay
Audubon Aquarium of the Americas is excited to announce the opening of a new interactive exhibit that shines light on Louisiana’s fishing industry. GEAUX FISH! offers visitors a fun, hands-on opportunity to learn about Louisiana’s fishing industry, while educating guests about the importance of protecting these abundant aquatic resources.
Located in the Aquarium’s Changing Exhibits Gallery, guests can cast a virtual reel, identify local species, visit a seafood market, or hop on a fishing boat. GEAUX FISH! immerses visitors in Louisiana’s aquatic ecosystems through exhibitry fit for all ages.
To view Multimedia News Release, go to multivu.com/mnr/62500-audubon-aquarium-geaux-fish-gulf-coast-louisiana-fishing-industry-exhibit
BeSmartBeWell.com, an award-winning website, is dedicated to helping the public be healthy and safe through increased awareness and simple-to-use knowledge. With its latest topic, Sleep, Be Smart. Be Well. examines the importance of sleep and how to improve the quality of it.
Sleep is as important to disease prevention as diet and exercise, according to Timothy Morgenthaler, M.D., a sleep medicine specialist at Mayo Clinic and Director of the American Academy of Sleep Medicine who is featured in a new video on besmartbewell.com/sleep. Yet, many adults fail to get the recommended amount of sleep—some because they struggle with sleep problems like insomnia and some because they simply don’t make sleep a priority.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61018-be-smart-be-well-get-some-sleep-your-health-depends-on-it
