Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
This Valentine’s Day, Avon launches the new sensual fragrances Avon Instinct for Her and Him with actress Megan Fox as the face of the scents. When asked about her perfect Valentine’s Day, Megan Fox reveals she’s not much for flowers or candy. Instead, the iconic beauty says she melts when her husband gives her sentimental gifts like a handmade card, personalized jewelry or a sexy fragrance that reflects her confident, sensual nature.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65312-avon-instinct-fragrance-megan-fox-shares-her-favorite-valentine-gift-ideas
Null Paradox is the project that encompasses the story of “Gertrude & Grace.”
Blood Sisters, one with a damaged soul (Gertrude) and the other who contains the light of life (Grace) face the ultimate question, one in which they must make a choice:
Will either of them be able to choose between Love and their Destiny?Their lives depend on their decision and so does their worlds.Learn more at http://gertrudeandgrace.com Steam punk/fantasy/young adult
Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64894-maytag-transforms-brand-icon-maytag-man-debuts-maytag-manthem
Transaero Airlines launched the Flight of Hope project to provide its passengers with an opportunity to participate in the mission of saving children’s lives.
Olga Pleshakova, Transaero Airlines CEO, said: “I’m convinced that business should be socially responsible, in other words, that it should have a human face. And if charitable giving in Russia evolves in such a way that someday passengers will book tickets on purpose for Flights of Hope that will be the highest recognition for the entire project.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64163-transaero-airlines-flight-of-hope-project
Today, on the International Day for the Elimination of Violence Against Women, actress Megan Fox, the face of Avon Instinct fragrances, supported the Avon Foundation for Women in its launch of #SeeTheSigns, a global social media campaign that will educate the public on recognizing the signs of domestic violence. Part of the Avon Speak Out Against Domestic Violence program, #SeeTheSigns will run throughout the 16 Days of Activism Against Gender Violence, an international human rights-based movement against gender violence and will educate bystanders and victims on the signs of domestic violence and how to safely intervene or seek help.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64490-avon-foundation-seethesigns-global-social-media-campaign-domestic-abuse
Philips Respironics, a unit of Royal Philips (NYSE: PHG, AEX: PHIA) and a pioneer in science-based sleep solutions, brings a new comfort option to its best-selling, most comfortable full face mask that fits most patients. The Amara gel cushion option is part of a groundbreaking series of new masks and services that are setting a new standard for patient care.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64501-philips-respironics-amara-gel-cushion-face-mask-sleep-apnea
UBM Tech makes its biggest move yet towards reinventing technology media with the announcement of a new community-driven InformationWeek. Combining the brand’s world renowned content, over 200 new expert contributors, fresh content-sharing tools, and a proven, editorially-facilitated engagement platform, the iconic 34-year old media brand is unlocking the ability for its community members – senior IT professionals – to digitally connect around the most pressing market issues they face. Users will be able to freely share ideas, gather peer feedback, and ultimately help shape the future of the technology market. Start engaging at InformationWeek.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64283-informationweek
In the face of the most perilous challenges of our time the nations of the world seem paralyzed. The problems are too big, too interdependent, too divisive for the nation-state. Benjamin R. Barber demonstrates how city mayors, singly and jointly, are responding to transnational problems more effectively than nation-states mired in ideological infighting and sovereign rivalries. Featuring profiles of a dozen mayors around the world. If Mayors Ruled the World presents a compelling new vision of governance for the coming century. Barber makes a persuasive case that the city is democracy’s best hope in a globalizing world, and great mayors are already proving that this is so. Learn more about this book here, http://bit.ly/1ehalk2 Political
Tout le monde peut être confronté au décès d’un proche et ce moment difficile s’accompagne d’une multitude de démarches administratives auxquelles les familles sont peu préparées.
Afin d’aider tous ceux qui doivent faire face à la disparition d’un proche ou qui souhaitent anticiper plus sereinement l’avenir en protégeant leur famille, la GMF a développé l’application « Une Vie », téléchargeable gratuitement sur l’App Store et Google Play Store.
Pour accéder au Multimedia Nouvelles de presse, allez à http://www.multivu.com/mnr/63484-gmf-une-vie-vous-accompagne-dans-les-moments-difficiles
A party that started at 8,000 feet high and thousands on-ground looking up into the sky, ended as the most intense party on earth, especially for MaryJo Villar from Houston who jumped off the Takis helicopter and skydived into the by-invitation-only event. Villar won the Takis Airdrop Face the Intensity photo contest by submitting a picture of her first-ever skydiving jump on the 2-million-fan Takis USA Facebook page.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63862-takis-airdrop-event-los-angeles-with-contest-winner-maryjo-villar
More than half (53 percent) of family members serving as primary caregivers for loved ones have lost income due to the demands of providing care. The study, Beyond Dollars: A Way Forward, also found that caregivers whose loved ones did not have long term care insurance face additional stresses including covering the cost of daily living, medical and other support-type needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54349-genworth-study-planning-reduces-stress-faced-by-caregivers-long-term-care
