Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
ABB, the leading power and automation technology group, and Green, one of the top information and communications technology (ITC) service providers in Switzerland, today announced the official opening of Green’s new Zurich-West data center expansion based on direct current (DC) technology.
Green’s facility, which employs HVDC-capable HP servers, is the most powerful application of DC in a data center to date. Performance tests showed that Green’s new power distribution system is 10 percent more efficient than for comparable alternating current (AC) technology. In addition, investment costs for the system were 15 percent lower than for an AC system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/abb/53827/
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The debate, hosted by Building magazine and Countryside Properties in memory of the late Countryside founder Alan Cherry, focused on homes design and whether it is possible to satisfy demand for quantity without sacrificing quality.
Everyone deserves a roof over their head and a place to call home. Staying safe, warm and dry is one of the most basic of modern human requirements. But the bare minimum isn’t, and shouldn’t be, enough in the future according to some of the industry’s leading design, housing and planning experts – no matter how tough the economic climate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53824-countryside-properties-building
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A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
Here’s your chance to experience some of the most enchanting palaces in India. Thoughtfully restored and managed by the Taj Group, these award-winning palace hotels offer the most exclusive luxury experiences. Customers can choose from a choice of Taj Holiday packages under themes of Royal Retreats, Royal Spa, Royal Honeymoon or the itinerary-based Incredible Escapes, with rates starting from about US$200 per night per person, on double occupancy basis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53818-royal-palace-life-with-taj-hotels
Celaena Sardothien, the land’s most feared assassin and enemy to the king, is summoned to the castle to compete for her freedom. But when her competitors start dying, Celaena’s fight turns into a battle for survival, and a desperate quest to root out the evil that could destroy her world. Learn more about this book http://www.facebook.com/THRONEOFGLASS and author http://sarahjmaas.com/ Fantasy