Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
The Kyoketsu Shogei is a sickle and rope or chain weapon with a ring attached to the end. Master of the Koga Ninjutsu system Sensei Titus jansen from Europe the Netherlands is demonstrating this bladed sickle weapon to the public at his demonstration in his Kage Ryu Dojo ninja academy.
In celebration of its centennial anniversary this year, Steelcase is exploring the future of work by inviting leading thinkers to participate in a dialogue and dream about how work will change in the next 100 years. The kick-off will take place at TED this week where Steelcase unveils its anniversary theme “100 Dreams, 100 Minds, 100 Years.”
TED is about ideas worth sharing and encouraging others to dream. For years Steelcase has helped create the spaces that give TED attendees places to interact and collaborate. This year as the company celebrates its centennial anniversary, Steelcase invites TEDsters to participate in this dialogue, to dream and to think about the future of the world and work.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54759-steelcase-centennial-future-of-work-100-years-dreams-minds-ted
A $30 million investment from the Ford Foundation has enabled community development financial institution Self-Help to merge with seven credit unions in California, kick-starting an effort to expand low- and moderate-income families’ access to responsible and affordable financial services across the state.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54277-ford-foundation-low-income-community-development-self-help-california
“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.
Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/53998/
Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line’s offering … the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone – dubbed the “Shellphone” – and communicates the campaign’s decree: “The Sea is Calling. Answer it Royally.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/royalcaribbean/46666/
The Razor A2 Kick Scooter is one of the finest scooter rides you will ever have. It's a thrilling experience for a child. Not only is it great fun but it provides kids with the opportunity to play outdoors and get fit.
The Estate of Michael Jackson and Cirque du Soleil are proud to present tonight the Las Vegas Premiere of Michael Jackson THE IMMORTAL World Tour™ at the Mandalay Bay Events Center. Proudly presented by Sun Life Financial, tonight’s performance is the kick-off of the limited Las Vegas engagement through December 27, 2011. The show was written and directed by Jamie King, the leading concert director in pop music today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53212-cirque-du-soleil-michael-jackson-us-tour-premiere
The Estate of Michael Jackson and Cirque du Soleil are proud to present tonight the Las Vegas Premiere of Michael Jackson THE IMMORTAL World Tour™ at the Mandalay Bay Events Center. Proudly presented by Sun Life Financial, tonight’s performance is the kick-off of the limited Las Vegas engagement through December 27, 2011. The show was written and directed by Jamie King, the leading concert director in pop music today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53212-cirque-du-soleil-michael-jackson-us-tour-premiere
Famed dancer, actress, and director Debbie Allen has teamed up with Medtronic, Inc. (NYSE: MDT) today to kick off “Join the Pace Makers,” a national campaign designed to empower people with a condition called bradycardia, also known as a slow heartbeat, to learn about their available treatment options so that they can have an informed conversation with their doctor.
People living with bradycardia can experience a number of symptoms ranging from general lethargy and shortness of breath to fainting or syncope. There are a number of treatment options available, including medication therapy and implanting a pacemaker, which delivers electrical pulses to help regulate a person’s heartbeat.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52990-debbie-allen-and-medtronic-join-the-pace-makers
If you think the arrival of the fall season brings an end to your family’s summer fitness and nutrition routine, think again! This is the perfect time for everyone to re-energize and get a kick start on fun activities, seasonal recipes, health and nutrition.
Chef and nationally recognized nutrition and lifestyle expert Kathleen Daelemans is available to provide the latest trends in fitness, food and nutrition. She will also discuss her no nonsense approach to help get the whole family back on the right health track this fall. Plus, she will also provide tools to help families keep up with their routines as the weather gets colder.
