A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/50050
r anyone who’s ever wanted to live the life of a celebrity, now’s your chance. The new LEAN POCKETS® brand “Live Famously sweepstakes” is offering consumers a once-in-a-lifetime opportunity to live famously in the new year, experiencing Hollywood the way that today’s A-list stars do.
The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience, and a special concert experience with well-known celebrity blogger Perez Hilton.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54035-celebrity-blogger-perez-hilton-lean-pockets-live-famously-sweepstakes
The Estate of Michael Jackson and Cirque du Soleil are proud to present tonight the Las Vegas Premiere of Michael Jackson THE IMMORTAL World Tour™ at the Mandalay Bay Events Center. Proudly presented by Sun Life Financial, tonight’s performance is the kick-off of the limited Las Vegas engagement through December 27, 2011. The show was written and directed by Jamie King, the leading concert director in pop music today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53212-cirque-du-soleil-michael-jackson-us-tour-premiere
The Estate of Michael Jackson and Cirque du Soleil are proud to present tonight the Las Vegas Premiere of Michael Jackson THE IMMORTAL World Tour™ at the Mandalay Bay Events Center. Proudly presented by Sun Life Financial, tonight’s performance is the kick-off of the limited Las Vegas engagement through December 27, 2011. The show was written and directed by Jamie King, the leading concert director in pop music today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53212-cirque-du-soleil-michael-jackson-us-tour-premiere
The Estate of Michael Jackson and Cirque du Soleil are proud to present tonight the World Premiere of Michael Jackson THE IMMORTAL World Tour™ in Montreal at the Bell Centre. Proudly presented by Sun Life Financial, tonight’s performance is the kick-off of the world tour which will travel across North America and then the rest of the world. The show was written and directed by Jamie King, the leading concert director in pop music today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52434-cirque-du-soleil-michael-jackson-the-immortal-world-tour
Megastar MENTOR-MENTEE duo Usher and Justin Bieber perform back to back Sunday night, October 9, on EPIX.
JUSTIN BIEBER NEVER SAY NEVER Director’s Fan Cut
The inspiring true story of the meteoric rise of an average teen to Internet phenomenon and global superstar – the youngest performer to sell out the most famous stage in New York City.
EPIX World Movie Premiere of the version Justin made for his fans. Includes new songs, more performances, hometown friends and fan reactions.
8:00 pm ET
To view Multimedia News Release, go to http://www.multivu.com/mnr/52238-epix-usher-and-bieber-back-2-back-premier-october-9
Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
Anvil Knitwear is a proud sponsor of Farm Aid 2011 whose mission is to build a vibrant family farm-centered system of agriculture in America. The concert will feature six exclusive Farm Aid designs on Anvil Knitwear t-shirts featuring Texas cotton from organic and transitional growers.
This year’s concert in Kansas City, Kan., at LIVESTRONG Sporting Park on Aug. 13 will feature Farm Aid t-shirts with Anvil’s Shirt Scan™ technology that allows concertgoers to view exclusive Farm Aid content, including documentary footage of Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51756-anvil-knitwear-sponsor-and-official-t-shirt-supplier-farm-aid-concert
EPIX, the premium entertainment channel, video-on-demand and online service will take subscribers back in time with the Seth MacFarlane (concert) musical experience this fall. Premiering September 24th on EPIX and EpixHD.com, the sold-out live performance of his upcoming album Music is Better than Words was shot with special guest Sara Bareilles at the ultra-hip Club Nokia in Los Angeles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51644-epix-seth-macfarlane-music-is-better-than-words
LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last night at the world’s first 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51238/
