Even the panel of “odor specialists” resisted the urge to cover their noses as pungent smells emanated from the smelliest sneakers in this year’s Annual National Odor-Eaters Rotten Sneaker Contest. Ready to be judged, seven kids, ages seven to sixteen, from across the country have arrived in Montpelier today, selected as national finalists, wearing the decrepit and odorous rubber-soles that won them regional recognition.
In its 37th year, the National Odor-Eaters Rotten Sneaker Contest is the ultimate test of just how dirty and stinky sneakers can get when they’re part of an active kid’s life, going where they go, through puddles, mud and all. Sneakers are judged on the conditions of the sole, tongue, heel, toe, laces or velcro, eyelets/grommets, overall condition and most important ODOR, by a panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., a professor at Brown University and author of The Scent of Desire and That’s Disgusting.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55027-37-th-annual-odor-eaters-rotten-sneaker-contest
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Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
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