Seniors 80 and over yearn to be connected but many are not, causing a more than quarter of them to become “virtual shut-ins.” While a new survey shows use of social technology is linked to better wellbeing for people in this age group and demonstrates its potential for combating isolation, it also reveals their frustration and need for assistance in becoming part of the digital world. These findings come from a “Rewiring Aging” survey supported by Brookdale Senior Living, conducted by Kelton, a leading global insights firm in collaboration with the Stanford Center on Longevity. It is the first in-depth study of how online social networking and similar tech-based activities affect the quality of life among America’s fastest-growing demographic segment.
Fifty-eight percent of seniors surveyed believe technology can improve communication with family and friends. This belief is borne out by the findings; respondents who indicated they interact with loved ones through social technology report having higher life satisfaction and health and being more likely to attain life goals than those who do not use social technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617951-brookdale-seniors-technology/
Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
I've been really anxious to take another stab at making an Electronic song with the little that I have to work with and still make it BUMP like a Bungee Jump. I'm patting myself on the back for this one because so far, I'm the only one who has heard it and I'm my own biggest fan. I said to myself "Steve...... This bump's like a bungee jump." ...... Naturally, I didn't answer myself back so..... Yeah..... Everything's cool..... WOW !!!!! .... This really Bump's ...... That's because I make it Bump ...... With my Bumpermatic .... " BUMP ..... BUMP !!!!! ...... You son of a bumper !!!!!"
More than half of Americans under the age of 40 surveyed in a recent poll (58.4%) would choose a day without food over a night without sleep. But they might want to hang onto their hamburgers. It seems they aren’t getting enough shut eye, anyway. This is interesting food for thought that led the Sleep Inn® hotel brand to dig deeper into the state of American sleep. The findings were eye-opening. And now the brand that prides itself on better dreams and relaxing rest is asking Americans around the country to take a stand for more sleep and join the “Let’s Sleep Inn” Movement.
“We are launching the “Let’s Sleep Inn” Movement because the Sleep Inn hotel brand recognizes the vital importance of a good night’s rest - for health, happiness and even, perhaps, the American economy. The word ‘Sleep’ is not only in the name of our Sleep Inn hotels, it’s in our brand DNA,” said Anne Smith, vice president of brand strategy for Choice Hotels. “We wanted to learn more about how and when Americans are sleeping. Our survey not only reveals interesting trends about sleep styles and preferences, but also just how much people would be willing to give up or trade for more quality rest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7267151-sleep-inn-movement/
The 2015 Christmas Book was unveiled today by luxury retailer Neiman Marcus in Dallas. The 89th edition of this legendary book continues Neiman Marcus’s unmatched tradition of offering its customers a selection of spectacular and unique holiday gifts sure to make even their wildest dreams come true.
ARCH MOTORCYCLE & RIDE EXPERIENCE
Keanu Reeves and Gard Hollinger make up Arch Motorcycle Company, and the KRGT-1—hailed by one reviewer as “the Zen of motorcycle design”—is their first production bike. Framed of steel and aircraft-grade billet aluminum with carbon fiber fenders and front cowling, it has a 124-cubic-inch v-twin engine that produces 121 horsepower and matching 120 pound-feet of torque. This limited edition comes with custom race-inspired trim, performance suspension, and an exclusive two-day ride experience for two along the California coast with Reeves and Hollinger. Hotel and airfare to California included. With the purchase of the KRGT-1 Motorcycle Ride Experience, Neiman Marcus will donate $5,000 to The Heart of Neiman Marcus Foundation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7561451-neiman-marcus-2015-christmas-book/
Puja rituals are an integral part of Hindu culture. In order to stand out from numerous startups, currently competing with each other in the spiritual market domain, and to cater to millions of Hindus worldwide, WheresMyPandit has entered the field of mobile-commerce with the launch of its mobile application.
Built for Android users, WheresMyPandit expects an increase by three times for both inquiries and sales after the launch of the application. And, post the launch of the iOS application near to the Diwali season, it will multiply by nearly five times.
Not only can you book a pandit with a simple click through the application, but in the future, you can also chat or talk to the pandit to help you with various intricacies such as Muhurat timings and information about the puja on a real-time basis. A real-time tracking of the panditji will also be made available so you don't miss out on your muhurat timings while the pandit is on his way to conduct the puja.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7650651-mobile-commerce-with-wheresmypandit/
New pop/acoustic/tropical EDM tune from Kyle & Devin! We wanted you to be the first to hear our very first single "Compass". It's on Spotify here https://open.spotify.com/track/1TKf8zN3BlaPrpn4QwyrBv
and we'd absolutely love if you streamed the heck out of it there. If
you really like it, we'd love if you told someone about it. But even
more than that we'd love to connect with you, our social media links
are below.http://www.twitter.com/kyleanddevin http://www.facebook.com/kyleanddevin http://www.instagram.com/kyleanddevin http://vine and snapchat @kyleanddevin
After only 16 weeks of existence, foetuses hear and respond to music as long as it is emitted from their mother’s vagina. Foetuses respond to this stimulus by opening their mouths and pulling their tongues out as far as possible, making vocalisation movements – prior to the acquisition of language.
This is the main conclusion of the study conducted by the team of Institut Marquès, which boasts the collaboration of Alberto Prats, Professor of Anatomy and Human Embryology of the Faculty of Medicine of the University of Barcelona.
The study, entitled “Foetal facial expression in response to intravaginal music emission”, is published this week in the journal Ultrasound of the British Medical Ultrasound Society (BMUS).
According to Dr. Marisa López-Teijón, the Head of Assisted Reproduction at Institut Marquès and the principal researcher and author of the clinical study: “We have discovered that the formula for foetuses to hear like us is to emit music from the mother’s vagina. They barely hear the sound that reaches them through their mother’s abdomen: the soft tissues of the abdomen and the inside of the mother’s body absorb the soundwaves”.
To view the multimedia release go to:
http://www.multivu.com/players/English/7647351-how-foetuses-hear-musical-stimuli/
Palo Alto Networks® (NYSE: PANW), the next-generation security company, today announced the latest edition of its Application Usage and Threat Report (AUTR) completed by the Palo Alto Networks Unit 42 Threat Intelligence team.
The report, based on data from more than 7,000 enterprises worldwide, showcases real-world trends in enterprise application usage and critical developments in how attackers are attempting to infect organizations. It also offers practical recommendations for preventing cyberattacks.
Findings highlight the explosion in adoption of software as a service (SaaS) based applications, with the potential to introduce new security risks, or allow unauthorized access to sensitive data. Through the report, security organizations also gain insight into how long-standing and common attack vectors, such as email and executable files, continue to present challenges, as well as global application usage trends for high-risk categories, such as remote access applications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7049352-palo-alto-networks-autr/
Subaru of America, Inc. today announced the completion of a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling. Phase one tested pet harnesses, phase two tested pet crates and carriers, and now, phase three has tested pet travel seats.
A pet travel seat is typically used in a vehicle to hold or elevate the pet, but does not offer full containment. The Pet Travel Seat Pilot Study found that while a pet travel seat may offer distraction prevention, it will likely not offer crash protection in the event of an accident, which could lead to injury of the pet and the human vehicle passengers. The quality of commonly available pet travel seats did not provide effective protection in a crash scenario.
Based on the scientific test evidence collected over the past four years, in part through its partnership with Subaru, CPS can now identify the safest travel options for most pets. For small dogs and cats, Center for Pet Safety recommends one of the 2015 Top Performing Carriers; for medium and large dogs either the 2015 Top Performing Crate - Gunner Kennels G1 Intermediate with 8' Tie Down Straps, or a Center for Pet Safety Certified Harness. To view top performing products and CPS Certified products, visit www.CenterforPetSafety.org.
To view the multimedia release go to:
http://www.multivu.com/players/English/7074158-subaru-cps-pet-travel-seat-study/
