In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
A new national survey released today shows large percentages of science teachers and parents strongly agree that demonstrating real-life applications in science (87 percent and 72 percent, respectively) can help make science education more interesting for U.S. students. Almost all science teachers (99 percent) and nine in ten parents (90 percent) feel that science education is important, if not very important for a child’s future, but that it needs to be more engaging to capture the attention of children in America today (97 percent and 96 percent, respectively). The survey, conducted online by Harris Interactive on behalf of iBIO Institute and Astellas Pharma US, Inc. (“Astellas”) included a sample of 235 science teachers and 300 parents with school-age children in kindergarten through 12th grade.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/astellas/46023/
Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
In observance of World Arthritis Day, the Arthritis Foundation is calling on Americans to “Do Blue” on Tues., Oct. 12. From dressing head to toe with blue (hair) dos to blue shoes – and everything in between – to lighting up national monuments in blue, the effort aims to raise awareness of arthritis in all its forms and to urge the nation and individuals to take action to reduce the impact of the most common cause of disability in the U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46624/
For new parents and caregivers, nothing is more important than child safety. And for SuperBaby, an animated online video character, nothing is more important than keeping young children safe. This is the third year of the SuperBaby web series that targets 18-29 year-old new parents. This month, a new SuperBaby episode is being distributed on the internet to kick off National Window Covering Safety Month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wcsc/46570/
With budgeting becoming a greater concern over the past few years, Kmart and Sears have made their interest-free layaway a greater focal-point for their customers. To encourage shoppers to take advantage of this incredibly relevant shopping solution, the mass retailers are again declaring National Layaway Week Oct. 4 through Oct. 8, 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sears-kmart/46532/
The National Credit Union Administration (NCUA) today announced the launch of a new national campaign designed to educate consumers about the benefits and purpose of the National Credit Union Share Insurance Fund (NCUSIF), the federal fund which insures member deposits in federally insured credit unions. The
After an unexpected diagnosis of atrial fibrillation (AFib), a type of irregular heart beat they had never heard of before, daytime TV star Susan Lucci and her husband Helmut Huber learned he is one of the estimated 2.3 million Americans living with the condition, which can increase the risk of stroke nearly five-fold. The couple, who have spent more than a decade working with their doctor to help minimize Helmut’s stroke risk, today announced they have partnered with Boehringer Ingelheim Pharmaceuticals, Inc., National Stroke Association and StopAfib.org to launch a new national education program to improve awareness of AFib and its increased risk of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/boehringer-ingelheim/46196/
LG Mobile Phones announced today that 13 year-old, Brianna Hendrickson from Brooklyn, NY is the winner of the fourth annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and returned this year with additional prizes and challenges. After out-texting the best in the U.S. with her ultimate speed and dexterity, Brianna took home $50,000 and will now compete in the LG Text For Good Challenge, where she will have the chance to double her prize money and select a charity to which LG will make a $50,000 donation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/45908/
Parents and grandparents rarely disagree about how cute their (grand)children are, but when it comes to setting up safe sleep environments for babies, the two generations don’t always concur, according to a new study conducted by Ipsos Public Affairs on behalf of HALO Innovations in time for National Baby Safety Month. The survey found that the majority of parents and grandparents agree that Sudden Infant Death Syndrome (SIDS) is their top concern in raising their children. However, grandparents are more likely than parents to place babies on their sides or stomachs to sleep, and more likely to place potentially dangerous objects in babies’ cribs, increasing their risk for SIDS and accidental suffocation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/halosleepsacks/46013/
