Today, the Ad Council in partnership with the U.S. Department of Health and Human Services, AdoptUSKids, and KBS launched new public service advertisements (PSAs) for the award-winning Adoption from Foster Care campaign. The new television and radio PSAs encourage the adoption of older youth from foster care.
Of the 428,000 youth under the age of 18 in the U.S. foster care system, 112,000 are currently waiting for adoptive families, according to the most recent Adoption and Foster Care Analysis and Reporting System (AFCARS) data. Since the project’s launch in 2002, more than 26,000 children who were once photo listed on the AdoptUSKids website have been placed with permanent families. However, older youth and teens have lower adoption rates than younger children, and they often wait longer to be adopted. Currently, of the 5,560 youth photo-listed on the website as available for adoption, 43% are between the ages of 15 and 18 years old.
To view the multimedia release go to:
http://www.multivu.com/players/English/7979251-ad-council-adoptuskids-adopt-from-foster-care/
Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2017 Kelley Blue Book Best Buy Awards, honoring the top new model-year vehicle choices available in the U.S. market. The 2017 Honda Civic is named Kelley Blue Book’s Overall Best Buy of 2017, alongside Best Buy Award winners in 12 major vehicle categories.
The Kelley Blue Book Best Buy Awards are designed to provide a significant service to new-car buyers by identifying the cream of the crop of all available 2017 model-year vehicles. The awards are the culmination of a year-long regimen of expert vehicle evaluation and testing of nearly every new vehicle available in America, along with analysis of a broad swath of vehicle-related data, including vehicle pricing/transaction prices, 5-Year Cost to Own data (which includes depreciation, insurance, maintenance, financing, fuel, fees and taxes for new cars), consumer reviews and ratings, and vehicle sales/retail sales information. Of more than 300 new-car models available for 2017, Kelley Blue Book’s expert editors initially narrowed the field to a few dozen Best Buy Award contenders in 12 major vehicle categories and then spent several weeks testing and evaluating all of the finalists head-to-head to ultimately determine the winners.
To view the multimedia release go to:
http://www.multivu.com/players/English/7952451-kelley-blue-book-2017-best-buy-awards/
Council Connections, a leading national group purchasing organization (GPO), today revealed its new brand including a modernized company name, logo and website. With a nod to its nearly 40-year legacy, combined with a link to the future, Council Connections becomes CNECT (“connect”) with a tagline of Every Link Stronger.
“CNECT embodies our history of service excellence while better describing the undeniable link and connection that exist between us and our members,” says Henry Tuttle, president and board chair of CNECT. “We believe organizations can better focus on their customers if they are connected to a group purchasing organization that offloads the heavy lifting, helping them improve operational efficiencies, while reducing costs through contracts, collaboration and supply chain strategies.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7958451-council-connections-rebrands-as-cnect/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson. The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.
The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7769451-nla-ride-responsibly-driving-game-psa/
Napa Valley’s largest independent resort, The Meritage Resort and Spa receives the Platinum Choice Award by Smart Meetings, the meeting industry’s premier resource for meeting professionals. The award recognizes the property for its exemplary standards of excellence in ambiance, amenities, breadth of resources, facility quality, guest services, meeting space and packages, dining options, recreational activities and technical support. Votes were cast by industry professionals, the Smart Meetings editorial team and its readers.
“We are honored to be named one of the best hotels and resorts for meetings and special events in the United States, Canada, Mexico and the Caribbean,” said Sheri Thomas, director of sales and marketing for The Meritage Resort and Spa. “As the largest independent hotel or resort in Napa, Sonoma and Marin counties, we continually strive to provide top quality service and amenities to each of our guests and groups. This award reinforces our commitment to excellence and is a true testament to our team members’ dedication to ensuring that no detail goes unmissed.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7583051-meritage-resort-spa-smart-meetings-award/
https://youtu.be/vhIQe-ZmPiQ Excellent customer service is the key to attracting and retaining customers. There’s some truth in “the customer is always right” – or at least making them feel they are by giving them exemplary customer service. One powerful way to let customers know you value them and their time is by offering live chat support.
https://youtu.be/nBx4b8mXtd4 It’s not just the times that change, it’s the customer, too. If you’re using only old marketing tactics from 2000, or even 2012, you’re on the wrong track. Customers are evolving, and so are their needs. Fail to meet their needs, fail to get their cash. We’ve collected relevant articles, statistics and survey results that clearly illustrate what customers want, and how you can give them what they want, quickly and easily.
Epson America, Inc. today introduced the FastFoto™ FF-640 high-speed photo scanning system poised to change the way people preserve and share the billions of photos tucked away in attics, basements, garages, and closets. An innovative alternative to flatbed scanners and costly third-party scan services, FastFoto can scan photos as fast as one photo per second and easily restores faded photos to their original color to share with family and friends via the cloud and on social media, like Facebook® and Instagram™.
“Whether it’s for a Throwback Thursday, a photo slideshow for graduation, a wedding, or another life event, before today, digitizing photographs with a flatbed scanner or scanning service has been a time consuming and expensive task,” said Larry Trevarthen, director, Commercial Printing and Scanning, Epson America, Inc. “Scanning shoeboxes of photos on a flatbed scanner can take hundreds of hours, and sending photos out to a scanning service is pricey and puts irreplaceable photos at risk of being lost or damaged. FastFoto offers a fast, easy and affordable solution for preserving a family’s legacy.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7820753-epson-fastfoto-worlds-fastest-photo-scanner/
Feeding America, the nation's largest hunger-relief organization, has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of celebrity activist Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide network of food banks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909951-feeding-america-ad-council-julianne-moore/
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
The Ad Council and the Dollar General Literacy Foundation today launched new public service ads (PSAs) to support their national Finish Your Diploma campaign to provide adults with the information and encouragement needed to earn a high school equivalency diploma. The new PSAs celebrate adult learners in America and reinforce the idea that no one does it alone.
“As adults are considering finishing their diploma, often the greatest challenge is simply knowing where to go for support and having the courage to take the first step towards completing their diploma,” said Denine Torr of the Dollar General Literacy Foundation. “By coupling real stories with information about free local adult education classes and resources, we hope the new commercials will inspire and empower individuals to pursue their dreams through education.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7900051-ad-council-dollar-general-finish-your-diploma/
