To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
After a long week of work or school, I am sure many of you will be going extra hard tonight. No matter how many shots you kick back, though, I am pretty sure you won't have a Good Time like Fred Diezil. Making his first appearance in The DJBooth, the Jersey native/Tacoma, WA resident bring us a liquor filled single, perfect for starting your weekend off right. As the IzZy's beat rolls, highlighted by an intoxicating, choppy female vocal sample, Diezil contributes a swift flow, boasting about his vision of a good time, including drinking until his vision is clouded and he's losing his dinner (sounds like a good night to me). Those suddenly in the mood to party can knock a few back with Diezil next week, when Good Time goes to iTunes. ~ www.DjBooth.net
Four-time Country Music Association Entertainer of the Year, Kenny Chesney, will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a LIVE performance at Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58367-salvation-army-red-kettle-kenny-chesney-dallas-cowboys-thanksgiving-game
Sharpie® delivered a giant fan “hello” to One Direction along with a big heartfelt “thank you” to a special New Jersey teen during an event yesterday to officially welcome One Direction to their upcoming US Tour.
Sharpie, a sponsor of the first leg of the 1D tour, invited a select group of teens to offer up a giant-sized hello to the global music superstars. Fans packed an event in midtown Manhattan to deliver a one-of-a-kind hello to Harry, Liam, Louis, Niall and Zayn They created posters, signed welcome walls, and offered video-captured hellos to be delivered to the boys later in a fan video mash-up.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59148-sharpie-ariana-grande-say-hello-to-one-direction-u-s-tour-kick-off
The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58187-frs-healthy-performance-time-with-tebow-tim-tebow-national-promotion
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
With the ultimate goal of preventing half a million teens from abusing medicine within five years, The Partnership at Drugfree.org will launch The Medicine Abuse Project during the week of September 23-29, 2012. The launch week will kick start a multi-year effort to help educate parents, teens and the public about the dangers of medicine abuse and unite parents, educators, health care providers, coaches, government officials, law enforcement officers and other partners to help save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54143-the-partnership-at-drugfree-org-medicine-abuse-project-teen-education
U.S. Transportation Secretary Ray LaHood today joined National Highway Traffic Safety Administrator David Strickland and Safe Kids President and CEO Kate Carr for the kick-off of Child Passenger Safety Week to remind parents and caregivers to make sure that they are properly using and installing their child safety seats. A new National Highway Traffic Safety Administration (NHTSA) survey shows that parents are making five significant mistakes when using car seats and booster seats. It also found that one in five parents do not read any instructions when installing seats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57925-nhtsa-child-passenger-safety-week-2012
Tired of all of the negative news? From taxes to unemployment to the upcoming election, Princess Cruises is stepping in to help people get away from it all with “The Campaign to Escape Completely.” Now through November 6, the cruise line is focusing on what it does best - offering consumers the chance to escape completely by giving away FREE Caribbean and West Coast Getaway cruises, plus a chance to win a cruise on the new Royal Princess through games and sweepstakes. The “anti-negativity” campaign will also feature a sequence of videos supporting the theme, all of which are cast entirely with Princess Cruises employees.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58009-princess-cruises-escape-completely/
Adults over the age of 60 are at the greatest risk of atrial fibrillation (AF), a potentially life-threatening heart rhythm disorder. Yet, according to a recent survey conducted by the Heart Rhythm Society (HRS), more than 25 percent of Americans between the ages of 55 and 64 have never heard of AF. Today marks the kick-off of HRS’ second annual “A-Fib Feels Like” campaign to help educate Americans about the symptoms and warning signs associated with AF and encourage those who suffer from the disorder to talk to their doctors about their risks and potential treatment options.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57735-a-fib-feels-like-campaign-warning-signs-atrial-fibrillation
As jcpenney sets its sights on becoming America’s favorite store, the Company has launched jcp cares, a new charitable giving program. Through jcp cares, jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the Company’s featured charity partner. jcp cares will kick-off July 1 with jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO. jcpenney will also donate $1 – up to $50,000 – to the USO for each customer that checks in to a jcpenney store via foursquare from July 23-31.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57028-jcpenney-launches-charitable-giving-program-jcp-cares
