Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today Aerosoles, a global leader in women’s footwear, announced the launch of its new online interactive catalog, creating an exciting multimedia shopping experience for consumers wherever and whenever they want.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Chief Executive Officer, R. Shawn Neville. “Our passion is to enable women to look and feel great and to engage her in fun dynamic ways that inspire her. Our exciting new products, which utilize our proprietary performance technologies and our new digital on-line platform, will hopefully inspire her as much as it does us!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7914151-aerosoles-footwear-digital-catalog/
An exclusive Grand Opening was held the evening of May 28th, 2016 in the newly opened FURSAN luxury Flagship Boutique, located on La Croisette18, Parcel 10, Porto Arabia, the Pearl Qatar; a magnificent, luxurious retail environment dedicated to opulence and consummate beauty.
FURSAN, based in Qatar, is the brainchild of Ibrahim Al-Haidos, Founder & Creative Director of the brand and the FURSAN Collection of unrivalled luxury handbags, designed in celebration of the tradition of Dazzah.
Asked what motivated him to design such exquisite, sumptuous handbags, Ibrahim Al-Haidos replied, “I have always had a romantic relationship with commerce and entrepreneurship. Combining my interest in leather goods and fashion, I seek to put Qatar on the luxury fashion map and make it a major destination for luxury brands. I want to give customers the true experience of extravagance by treating them as honored guests when they enter our glorious boutique.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7910551-fursan-grand-opening-flagship-boutique/
TELEMUNDO has gathered six of the most popular TV personalities in Spanish language television to share hosting duties at the 2016 edition of “Premios Tu Mundo” (Your World Awards) to be broadcast live on Thursday, August 25th, at 8PM/7c from the AmericanAirlines Arena in Miami, Florida. The official hosts of this year’s award show include: Rafael Amaya and Fernanda Castillo from the ratings topping Super Series “El Señor de los Cielos,” Carlos Ponce and Maritza Rodriguez from the current romantic comedy “Silvana Sin Lana,” and David Chocarro and Aracely Arambula from the upcoming production “La Doña.” The highly anticipated awards event, which is produced by TELEMUNDO and Adventure Productions, will be preceded by the now traditional blue carpet special “La Alfombra de Premios Tu Mundo” at 7PM/6c. The blue carpet special will be hosted by Rashel Diaz, Jorge Bernal and Jessica Carrillo, with special participation from fashion specialist Quique Usales. After the award show, the night will culminate at 11:35PM/10:35c with “Premios Tu Mundo Acceso VIP,” a behind-the-scenes special hosted by Jessica Carrillo and Karim Mendiburu, with fashion by Quique Usales and social reporter Erika Csiszer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7814052-telemundo-premios-tu-mundo-2016/
JNA (Jewellery News Asia), organiser of the prestigious JNA Awards, announces the list of Honourees/finalists across 10 categories at a press conference today held on the sidelines of the June Hong Kong Jewellery & Gem Fair.
The JNA Awards, now in its fifth year, is a premier awards programme that recognises and celebrates excellence and achievement in the jewellery and gemstone industry, with a focus on the advancement of the trade in Asia.
This year, 39 Honourees representing 28 companies from 10 countries/regions, namely Mainland China, Hong Kong, India, Malaysia, Singapore, Switzerland, Taiwan, Thailand, the United Arab Emirates and Vietnam, were selected. A third of these finalists were either first-time entrants or Honourees.
To view the multimedia release go to:
http://www.multivu.com/players/English/7864851-jna-awards-2016/
Quinny and Maxi-Cosi, premier European brands owned by Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer in its categories, today announced the arrival of the Rachel Zoe x Quinny and Maxi-Cosi Collection, a luxurious collection of strollers, car seats and baby gear designed by Rachel Zoe. The collection, now available for purchase at Nordstrom, followed by retailers globally later this year, retails in the US from $229 to $899 and includes the Quinny® Moodd stroller, the Maxi-Cosi® Mico Max 30 and Maxi-Cosi® Pria 85 car seats, and Quinny Diaper Bag.
With nearly two decades of experience in design and fashion, Zoe has become a household name, embodying modern, effortless glamour and timeless sophistication. From designing her eponymous ready-to-wear, jewelry, and footwear collection and authoring two New York Times bestselling books, to serving as Editor-in-Chief of digital lifestyle destination The Zoe Report, Rachel’s influence reaches millions daily and continues to grow. As a mother of two young boys, Zoe’s influence also extends from fashion, beauty and style into the worlds of parenthood, home, entertaining and lifestyle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7851951-dorel-juvenile-rachel-zoe-nordstrom/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
PANDORA Jewelry teamed up with the Coachella Music and Arts Festival this year as its exclusive 2016 jewelry sponsor. To help music-lovers amp up their everyday style, PANDORA Jewelry was onsite at Coachella to help festival fashion mavens style, twist, braid and stack with the brand’s signature colorful and stylish braided leather bracelets.
The PANDORA Jewelry experience at Coachella was inspired by adventure, discovery, colorful and captivating illusions with a twist of fashion and style everywhere you turned. Festival goers escaped the desert heat and entered the crystal mirage tunnel to wander through the unexpected.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747332-pandora-jewelry-coachella/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the lifestyle beauty and waxing services categories, announced today the launch of Strut 365™, three collections of products designed to extend the EWC experience into your home. EWC’s mantra is Walk In, Strut Out…and now you can feel that way every day.
While many brands claim they know waxing, and others claim they know beauty products, only European Wax Center understands both. Strut 365 gives EWC guests the opportunity to really get gorgeous, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether you are searching for something to maintain gorgeous skin in-between waxes, something to seduce your senses while bringing out your skin’s natural radiance or something to achieve daily Browfection™ with, there is something in it for everyone, every day, in every collection. We have got you covered; lavishly, boldly, and smoothly!
“After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” says Coba. “We have leveraged our team's expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin. It will allow our guests to bring European Wax Center with them wherever they go.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7815751-european-wax-center-launches-strut-365/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
