With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
KCET, the nation’s largest independent public television station serving Southern and Central California, has launched Your Turn To Care (www.yourturntocare.org), a robust website designed to serve as a resource for families, caregivers and seniors across the country who are faced with the challenge of taking care of ailing or aging loved ones or dealing with aging-related issues.
Developed by KCET as a companion to its original television series Your Turn To Care, hosted by Holly Robinson Peete, the enhanced Your Turn to Care website encourages visitors to ‘Watch, Explore and Connect’ through more than 60 original videos featuring expert advice on topics ranging from caregiving and finance to health and wellness, dementia and Alzheimer’s disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57354-kcet-elder-care-your-turn-to-care-website
Today, Joint Juice, Inc., a leading San Francisco-based nutrition company, and legendary quarterback Joe Montana announce their second year in partnership, with the introduction of Joe Montana’s Joint Health Training Camp. The goal of the training camp is to encourage Americans to focus on their joint health and gain general fitness so they can get back to doing what they love. Developed with the assistance of a professional trainer, Joe Montana’s Joint Health Training Camp combines a 30-day regimen of simple exercises with nutritional tips to inspire people to get on a path to healthier joints. Regular exercise is essential to maintaining healthy joints, and an exercise regimen of just 30 minutes several days a week helps strengthen the muscles around the joints to keep them functioning properly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56590-joint-juice-joe-montana-launch-joint-health-training-camp
Red Hawk Elementary’s Red Hawk Movement, Erie, Colo. – Movement and exercise are more than activities at Red Hawk Elementary, they are foundational elements of the school culture. As a new public school in the St. Vrain Valley School District located outside of Denver, Red Hawk built physical activity into the plan from day one. Using a rotating daily “movement calendar,” students gain 40 minutes of moderate to vigorous physical activity on a daily basis, in addition to scheduled PE class and recess. These structured routines are taught by the professional PE staff outdoors or in the gym, and can be repeated in the classroom with student leaders taking charge. Strategically placed 20-minute blocks occur once in the morning to increase energy and attentiveness at the start of the day, and once in the afternoon immediately before math and science, the most challenging academic subjects. Favorite activities include the ‘Red Hawk Walk,’ in which students power-walk along designated routes throughout the building, as well as in-class cardio and dance breaks. Each Friday the week ends with “All-School Movement,” when all 460 students, faculty and staff head outside to participate in a coordinated fitness routine set to popular music.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56648-vichy-laboratoires-booty-break-new-online-game-and-app
The nine leveles of power is a mystical energetioc exercise that speaks to imagination many tines. Famous Koga Ryu Ninjutsu master Sensei Titus Mathijn Jansen from the Netherlands is demonstrating here the nine levels of power. This totally following the Koga Ryu Ninjutsu system. Sensei Titus Jansen is also the founder of Lin Kuei Jitsu and he runs a martial arts academy in the Netherlands that is named: Kage Ryu Dojo
http://fitnessweightlosscenter.com - Rocky Presses - Shoulder Workouts - This is a great workout targeting your shoulders and incorporating your tricep muscles. Also know as a Bradford Press this exercise is one of several that target your shoulders. It's a good exercise for beginners because you are seated on the chair and have back support which helps you to maintian the correct posture and form throughout the exercise.
As with all free weight exercises it's best to have a spotter to reduce the risk on injury especially as you move up in weight.
If you are just starting out make sure you perform the exercise with the proper technique at a lower weight before you increase the weight. I can't stress enough the importance of proper technique with all weight training exercises including the Rocky Press.
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http://fitnessweightlosscenter.com - One Arm Dumbbell Tricep Extensions | Tricep Exercises - Another fantastic workout for your ticeps. So many people tend to focus on their biceps but the triceps makes up over 50% of your arm and building them up is a great way to look good at the beach.
Using free weights vs weight machines always carry more risks so it's important to always begin with a lighter weight and work you way up. This will reduce the risk of injury because you will know your limits and not select a higher weight from the start.
For maximum results make sure to extend your arm fully - do not cut the movement short. And as with all weight training exercises slow and steady movements will allow you to work all of the targeted muscles to their fullest. Resist the temptation to move up in weight until you can perform the exercise with the proper technique.
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http://fitnessweightlosscenter.com - Stiff Leg Deadlifts | Leg Workouts - The is a super exercise for your hamstrings and lower back. As with all weight training exercise proper form/technique is essential for not only getting the most out of the exercise but also to avoid injury. As you lower the bar towards the floor make sure to keep your eyes/head up as this will
facilitate keeping your back straight. And as shown in the video do not bend you knees - remember you are targeting your hamstrings and lower back.
Because technique/form is so essential to the stiff leg deadlifts start off with a lower weight and concentrate on performing the exercise correctly. Do not sway as you lower the weight but try to keep slightly more than 50% of your weight on your heals. And as with all weight training exercises keep your movements slow and steady - again concentrate on form not reps. You will get more out of the exercise with proper form and fewer reps than more reps with incorrect form.
After you have performed the stiff leg deadlift with the correct technique successfully you can increase the weight. Don't make too large a jump in weight but move the weight up slowly. You should not be in a rush to max out the weight. I'll say it again proper form with fewer reps will yield greater results that incorrect form and more reps.
A word of caution - do not perform the stiff legged deadlift if you have lower back problems or are dealing with a lower back injury. And as with any weight training exercise if you begin to experience pain you should discontinue the exercise.
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http://fitnessweightlosscenter.com - Standing Barbell Curls - Biceps Workout - A fantastic exercise for isolating the biceps muscles. Everyone wants to show off their guns and the standing barbell curl is a great way to pump up your biceps. As with all exercises to get the maximum results you need to perform the exercise correctly.
The single biggest mistake people make when performing the standing barbell curl is swinging the body back. This defeats the whole purpose of the exercise which is to isolate the biceps muscle. Your body should remain fixed and only the biceps muscles used to lift the weight. If you can't lift the weight without swinging your body back then you need to use less weight until you can effectively perform the exercise.
Another mistake people make is not keeping your elbows tucked into your sides. You should not let your elbows leave your side. Again, we are going for the isolation of the biceps and you do not want to use any other muscles or movements to lift the weight.
The third most common mistake when performing the standing barbell curl is to drop the weight too quickly. To maximize the effectiveness of the exercise you need to slowly lower the weight back to the starting position. If you can't lower the weight slowly you need to reduce the weight until you can. By isolating the biceps on the way up and on the way down you will get amazing results with the standing barbell curl.
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http://fitnessweightlosscenter.com - Wide Grip Lat Pull-Downs | Back Exercises - Wide grip pull-downs serve as an alternative to pull-ups and are useful for all weight-lifters - beginner to advanced. Being able to adjust the weight is very useful because the beginner can reduce the weight lifted - if their own weight is too heavy for them to lift when doing pull-ups and the advanced lifter can increase the weight beyond their own body weight.
Most experts suggest that pull-ups are a superior exercise, so wide grip pull-downs should take back seat to pull-ups when possible.
A problem with pull-downs in general is that some users can't isolate the lats and end up using their biceps to do a lot of the work. To isolate the lats, use a wide grip and when you're pulling down, focus on your lats pulling inwards as they go down. Imagine them pulling down in a semi-circle motion. The wider grip promotes the width of the upper portion of the lats.
Never try to pull the bar down using your forearms. The forearms will simply be used to hold the bar.
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