The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer
For the first time in 70 years, Toastmasters International, the world’s largest non-profit organization dedicated to teaching communication and leadership skills, is updating its brand. The organization unveiled its new brand identity at its International Convention in Las Vegas, Nevada, today. As part of the rebranding effort, the organization has updated its logo, colors, fonts, imagery and messaging to make Toastmasters’ identity clearer, increase awareness of its impact around the world and focus more on leadership.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49429-toastmasters-where-leaders-are-made
Cardsharp® is the first real innovation in penknives since the first folding knife, which has been around for more than 2,000 years - virtually unchanged from today's Swiss Army penknife.
Cardsharp® is thinner, lighter, and due to its use of surgical stainless steel for the blade, sharper. So sharp in fact that it has been selling more than one unit every minute at peak times.
Three ingenious folding operations metamorphose Cardsharp® from credit card size to utility knife in a flash of hi-tech origami - watch the exciting video
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iainsinclairdesign/50532/
A gorgeously written, gritty, sensual novel that captures a new Joan of Arc, the achingly young peasant woman long hidden behind the layers of history and legend. Learn more about this book here, http://bit.ly/fVG3sV and its author here, http://bit.ly/hiy7c0
Sixty years after his grandfather disappeared in Korea, a young naval intelligence officer seeks the truth behind rumors that American POWs are still being held there. Risking his life, fortune, and freedom, he leads a daring mission into the dangerous dictatorship of North Korea, all for the love of his country and a grandfather he never knew. Learn about the book here, http://bit.ly/jj3goM Learn about this author here, http://donbrownbooks.com/: Military Suspense
What if the person you love is suddenly, tragically, taken from you? And, after years of living with that memory, the events that led to their death start all over again, with someone new. Would you have the courage to embrace love, knowing that your world might be torn apart, and once again you were powerless to stop it? Learn about the book and this author here, http://bit.ly/k5UfKg Contemporary Romance
The Sanford Guide, recognized as the essential reference for infectious disease treatment, announced the release of its first mobile app for the iPhone, iPod touch and iPad. The Sanford Guide App, available on Apple’s App Store for $29.99, contains the comprehensive guidelines and recommendations featured in the well-known pocket-size guides used by health care professionals in treatment decision making for over 40 years.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sanfordguide/50808/
This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
Nearly 200 years after the introduction of the stethoscope, the accuracy of a pocket ultrasound device that enables a physician to “look” at a patient’s heart during routine physical exams has been validated for the first time in peer-reviewed research led by Scripps Translational Science Institute (STSI) and Scripps Health.
Roughly the size of a smart phone, the Vscan™ pocket ultrasound used for point of care assessment of heart health could significantly reduce costs from traditional echocardiograms and improve the quality of care. Research was published in the July 5 issue of the Annals of Internal Medicine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50963-vscan-pocket-ultrasound-echocardiogram-stethoscope
The Pew Clean Energy Program launched a video this week to raise awareness of the benefits of increasing the fuel efficiency—or miles-per-gallon (MPG)—standards for cars and light trucks to as high as 60 MPG by 2025. The Environmental Protection Agency and Department of Transportation (EPA-DOT) are expected to release a proposed joint rule by Sept. 30, 2011, that will elevate fuel efficiency fleet wide to a level between 47 and 62 miles per gallon for cars and light trucks, model years 2017-2025.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50932-pew-environment-fuel-efficiency-mpg
