PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
Amway’s ARTISTRY® brand has licensed a leading anti-aging technology for its anti-wrinkle firming serum, the newest addition to the ARTISTRY intensive skincare line. This serum will be the first and only anti-aging product to utilize a breakthrough patented Targeting Complex technology that reduces the common side effects found in retinol treatments.
Using exclusive patented technology from the University of Michigan, ARTISTRYintensive skincare anti-wrinkle firming serum combats the visible effects of aging by boosting collagen while minimizing the level of sensitivity associated with retinol use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54642-amway-artistry-intensive-skincare-line-anti-wrinkle-firming-serum
AdaptiveMobile, the world leader in mobile security today reveals that machine to machine (M2M) technology is on the verge of widespread adoption, with 10% of UK residents already using it regularly and 54% expecting their phone to talk to, unlock and start their car by 2015. While awareness is high, however, so too is concern over security, with 86% of respondents stating that they see risks associated with M2M technology. AdaptiveMobile will be demonstrating the reality of these threats at Mobile World Congress, with the remote hacking and unlocking of a front door via a mobile phone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53773-adaptive-mobile
LandAirSea Systems, Inc., a leading manufacturer and developer of GPS tracking (http://www.landairsea.com/) systems since 1994, is pleased to feature its exclusive, patent-pending ShareSpot (http://www.landairsea.com/gps-tracking-systems/gps-tracking-silvercloud-demo.html) web-based GPS location sharing application.
The shared online mapping window not only shows where the vehicle is, it also shows where it’s going and how fast it’s traveling. This allows the public to conveniently identify where the vehicle is at any time on a web-browser without having to contact the user directly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54788-landairsea-systems-sharespot-gps-tracking-location
Lexmark performed well in 2011 in the midst of a challenging economic environment around the world. The company continued solid execution of its strategic initiatives throughout the year, focusing intently on bringing greater productivity to business customers through innovative technology and a rapidly growing software and managed print services (MPS) business. Lexmark was recently positioned a leader in MPS by leading IT market research and advisory firm IDC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48230-lexmark-perceptive-software-quarterly-business-roundup
Fluke Corporation introduces five new infrared cameras with a broad range of powerful yet easy-to-use capabilities:
-IR Optiflex™ Focus System for fast, easy to take, sharply focused, accurate images.
-IR-Fusion® Technology blends digital and infrared images into a single image to precisely document problem areas.
-One-handed operation at only 1.63 pounds, balanced to sit perfectly in the hand.
-Built rugged to survive drops up to 6.5 feet.
-Multi-mode video recording to monitor processes over time and troubleshoot frame-by-frame.
-IR PhotoNotes™ annotation system to keep an exact record of equipment models, nameplates, etc.
-Electronic Compass saves precise location with the image.
-SmartView® professional IR analysis and reporting software for viewing, annotating and editing infrared images.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54932-fluke-thermal-imagers-best-in-class-focus-and-world-renowned-ruggedness
Epson America, Inc. today expanded its portfolio of business-class products offered through the ImageWaySM Partner Program with high performance, professional quality printing solutions for small- to medium-sized businesses that increase productivity and offer a low total cost of ownership. Epson’s WorkForce® Pro C Series single function and multifunction Workgroup Color Printers deliver up to 50 percent lower printing costs when compared to color laser printers1, increased reliability with a best-in-class three-year warranty, professional quality prints, and robust duty cycles for durability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54489-epson-imageway-partner-program-workgroup-single-and-multifunction-printers
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
Imagine a device worn on your finger that allows intuitive, touch-free interaction with the digital world. Imagine a solar panel the size of a microcontroller that enables environmental intelligence in any building. Imagine integrating carbon monoxide sensing, thermostat control and biometric security capabilities to a smoke detector without increasing its size. This smarter, greener, battery-free world is fast becoming a reality with the world’s lowest-power microcontroller platform from Texas Instruments Incorporated (TI) (NASDAQ: TXN). Codenamed “Wolverine” for its aggressive power-saving technology, this ultra-low-power MSP430 microcontroller platform offers at least 50 percent less power consumption than any other microcontroller in the industry (360 nA real-time clock mode and less than 100 µA/MHz active power consumption). The first devices based on this platform will be the MSP430FR58xx microcontroller series with expected availability in June 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54041-texas-instruments-ti-wolverine-microcontroller-platform
Envision a wireless experience with maximum data rates and no dropped calls at cell edges. Envision limited service areas being a thing of the past. Envision lower costs and greener solutions for base stations. Now, envision the technology that makes all of this is possible. Texas Instruments Incorporated (TI) (NASDAQ: TXN) today is unveiling the industry’s most comprehensive wireless infrastructure System-on-Chip (SoC), featuring an ideal mix of processing elements for both ultra-high capacity small cell and macro base stations. TI’s scalable TMS320TCI6636 delivers breakthrough performance, simultaneous 3G and 4G coverage and capacity expansion features that wireless operators and their users will love. For more information please visit www.ti.com/multicore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54042-texas-instruments-ti-multi-standard-soc-ultra-high-capacity
Small business success is essential to overall U.S. economic success. Financial accomplishment in the small business sector requires the ability to control expense, maximize productivity and revenues, as well as keep customers happy. Mobile technology can help accomplish every one of these objectives.
Frost & Sullivan recently published a white paper, Mobile Solutions for Today’s Small Business: The Need for Affordable, Easy-to-Use Products and Support, which examines how mobile technology can help small business owners become more competitive, profitable and productive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54685
Technology for Marketing & Advertising (TFM&A) 2012 is the UK’s largest and longest-running exhibition for marketing, advertising and business professionals and is highly recognized in the industry for consistently delivering an unrivalled programme of Keynotes from the world’s biggest brands for the past 11 years.
Now in its 12th year, TFM&A 2012 will be no different; with Keynote sessions already confirmed from Google, Dave Chaffey, eBay Advertising, Yahoo, Microsoft, O2 Media and Experian.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53768-tfma
