As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Friday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Health conscious consumers who have struggled to meet their daily required servings of fruits and vegetables—and the vital nutrients that come with—have an easy solution for adding more vitamins to their diet with the introduction of Rader Farms’ Fruit PLUS Vitamins line of enriched berries, arriving in nearly 3,000 new stores across the U.S. this month.
Fruit PLUS Vitamins takes Rader Farms’ premium grade berries that are bursting with rich, sweet flavor and adds nutrients sourced from whole fruits and vegetables to boost vitamin levels by 25 percent, without impacting taste or texture. The end result is a revolutionary new line of frozen fruit that offers supremely delicious taste AND significantly higher nutritional value in a single, easy-to-implement method.*
Rader Farms’ new Fruit PLUS Vitamins has a suggested retail price of $3.49 - $3.99 per 12-ounce package. Frozen fruit lovers can try it now with a $1.00 off coupon and a chance to win a premium Ninja® blender here (http://woobox.com/2288k3). Additionally, a direct link to a downloadable coupon can be found here.
Consider the nutritional value of one cup of traditional unsweetened blueberries when compared to a similar serving of blueberries from Rader Farms’ Fruit PLUS Vitamins line below. It becomes easy to see how smoothie recipes, yogurt toppings and morning cereal rituals might come alive with a boost of nutrition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630251-rader-farms-fruit-plus-vitamins/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Saturday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Equinix, Inc. (NASDAQ: EQIX), the global interconnection and data center company, today unveiled the findings of its Enterprise of the Future survey, which uncovered a rapidly accelerating global demand for interconnection that will transform IT strategies over the next two years. Studying the priorities and perspectives of more than 1,000 IT decision makers across 14 countries, the Enterprise of the Future survey revealed significant momentum towards the adoption of interconnection-dependent IT strategies by enterprises seeking to drive revenue growth. By 2017, 84 percent of IT leaders surveyed will deploy IT infrastructure where interconnection – defined as direct, secure physical or virtual connections between a company and its partners, customers and employees – is at the core, compared to only 38 percent today. The survey also indicates that interconnection can create millions of dollars in value. A full report of the findings, “The Enterprise of the Future: Unleashing the Interconnected Enterprise,” is now available for download here.
In the interconnected era business models are increasingly interdependent and consumers and employees alike consider anytime, anywhere, any device connectivity the standard. Organizational expansion, ubiquitous user access and the sourcing of external business and IT services to cloud-based providers are forcing enterprises to have more points of engagement with more end users and business partners across an ever-widening physical and logical footprint. Existing IT architectures were not built to support this level of dynamic engagement and distributed coverage, and the Enterprise of the Future survey shows enterprises responding with a massive strategic and behavioral shift away from centralized corporate resources to distributed, interconnection-centric IT infrastructure.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639451-equinix-global-enterprise-study/
Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
Seniors 80 and over yearn to be connected but many are not, causing a more than quarter of them to become “virtual shut-ins.” While a new survey shows use of social technology is linked to better wellbeing for people in this age group and demonstrates its potential for combating isolation, it also reveals their frustration and need for assistance in becoming part of the digital world. These findings come from a “Rewiring Aging” survey supported by Brookdale Senior Living, conducted by Kelton, a leading global insights firm in collaboration with the Stanford Center on Longevity. It is the first in-depth study of how online social networking and similar tech-based activities affect the quality of life among America’s fastest-growing demographic segment.
Fifty-eight percent of seniors surveyed believe technology can improve communication with family and friends. This belief is borne out by the findings; respondents who indicated they interact with loved ones through social technology report having higher life satisfaction and health and being more likely to attain life goals than those who do not use social technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617951-brookdale-seniors-technology/
Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
