Match, the world's largest relationship company, today released findings from its seventh annual Singles in America study – the nation’s largest, most comprehensive annual survey of single people living in the U.S. The 2016 survey captures surprising data and trends on new dating rituals, the impact social media has had on the dating landscape, shifting gender roles, as well as attitudes about love, sex, and relationships across generations.
“The annual Singles in America study has once again demonstrated new emerging trends including men’s overwhelmingly positive view of feminism and feminists, in the boardroom and the bedroom. We’ve captured the great spring forward in gender equality,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Millennials are diligently using technology to find love—and building new dating rules and taboos along the way. Moreover, if you want to spur a budding relationship forward, skip the flowers: leave your cell phone in your pocket. And how do you know when a friendship is turning into a romance? Singles still express true love in ancestral ways -- it’s not about revealing your passwords.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8024551-match-7th-annual-singles-in-america-study/
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
You stock your kitchen’s pantry shelves with quality food. Why would you skimp on the shelves of your bathroom cabinet? With cold and flu season upon us, it’s a great time to purge the medicine cabinet. Better to shop and prepare now than scramble when you are sick. Clean out clutter, get rid of anything that’s expired or you aren’t using, and stock up on the staples. A fresh start can make all the difference.
Well-known RN and health expert, Linda Ciampa has been helping families stay healthy for over a decade. On Wednesday, January 18th, Linda will be available for live interviews to share her best tips for preparing your medicine cabinet for the colder weather. She will also provide viewers with an easy-to-use option for keeping track of your family’s medical and fitness information.
Volvo Cars, the premium car maker, has revealed its distinctive approach to developing autonomous cars with the introduction of a family of four at the Detroit Motor Show.
The Hain family, from Gothenburg in Sweden, are the first people chosen to take part in a real-life autonomous drive research program using real cars, in real traffic.
“We do things differently at Volvo Cars – we always have,” said Håkan Samuelsson, President & CEO, Volvo Car Group. “Our main focus has always been on people and making their lives easier.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8017451-volvo-cars-develop-autonomous-cars/
Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
As Christmas is nearing, Hamburg is all dressed up for the occasion: during the Advent season, 16 different Christmas markets in the city centre will attract over 6 million visitors – making Hamburg the Christmas capital of the north. No other European Christmas destination offers such diversity, ranging from the elegant/nostalgic market on the Rathausmarkt and the cool/erotic Santa Pauli market in the legendary Reeperbahn entertainment district to the exclusive/maritime market on the Jungfernstieg and the gay/lesbian market with its DJ set in the hip St Georg quarter.
While there are countless ways of celebrating Christmas, Hamburg’s locals are well acquainted with traditional Christmas carols such as “Silent Night.” During the Advent season, this classic German song can be heard at Christmas markets across the city. The port city of Hamburg is Germany’s most international, cosmopolitan and multicultural city, and if you listen closely at one of the Christmas market’s mulled wine stands, you will find that this popular song is actually being sung in various different tongues. What results is a festive “Holy Hamburg Christmas Carol” – sending Hamburg’s seasonal greetings around the world. To experience the Hamburg Christmas feeling, visit www.hamburg-tourism.de/christmas and the social web using the #HolyHamburg hashtag.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7996251-hamburg-christmas-markets-silent-nights/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Candidate, is leaving the world of high stakes politics behind so he can do something even bigger: become the President of Charlie's® World–a 3D undersea adventure filled with videos, activities for kids, tips for busy moms and plenty of recipes! Using innovative 360-degree technology, fans will be immersed into this new digital water oasis. By simply moving the mouse or mobile device, consumers will be able to navigate, play and engage with the separate sections of the microsite to discover all the fun and flavor StarKist has to offer.
“To Charlie's® loyal supporters, don't be sad or disappointed. Charlie® always had a vision: provide options to consumers in order to keep meals and snacks from being the same old, same old,” Andy Mecs, Charlie's® campaign manager and Director of Marketing and Innovation at StarKist, said. “Charlie® did what he set out to do: he brought levity to this Presidential campaign with a focus on a bit of humor and delicious recipes. But, now, he has found a more appropriate job as President of his own undersea world!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
In celebration of the National Dog Show Presented by Purina and the Thanksgiving holiday, Purina invites dog lovers across the world to share why they are thankful for their four-legged friends and how they show their thankfulness through its #DogThanking initiative.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how they thank their beloved dogs by using the hashtag #DogThanking. For every original post submitted through November 27 using the hashtag and tagging @Purina, Purina will donate one dollar to the Canine Health Foundation—up to $50,000—to help further pet health research. Submitted videos, photos and posts may be featured during the National Dog Show Presented by Purina on Thanksgiving Day.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971751-purina-thanksgiving-national-dog-show-dogthanking/
Snap those selfies, head to the mountains, and don’t break the bank. Those are just three insights into how deeper vacation memories are formed from a first-of-its-kind study released today by the world leader in vacation rentals, HomeAway®.
The unprecedented examination of more than 700 summer vacationers found that those who take photographs and selfies remember their vacations 40 percent better than their less snap-happy counterparts. That said, there are limits: Those who spent more than two hours using phones and other devices were 26 percent less likely to remember vacation details. Perhaps most surprisingly, the study revealed that the amount of money spent on a vacation has no effect on its memorability, among numerous other actionable findings.
To view the multimedia release go to:
http://www.multivu.com/players/English/7978351-homeaway-vacation-memories-university-of-texas-study/
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson. The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.
The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7769451-nla-ride-responsibly-driving-game-psa/
