Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
Nissan is aiming to change the face of endurance racing forever by becoming a founding partner in the most radical motorsport project of its time – Nissan DeltaWing.
A highly-advanced and hugely-efficient Nissan engine will power the remarkable DeltaWing car as it races in anger for the first time at the legendary Le Mans 24 Hours (16-17 June).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/53788
As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of uninterrupted commitment to the sport, making it one of the longest-running supply program participants in sport history.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the Company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54402-goodyear-five-year-exclusive-official-tire-supplier-2012-nascar-season
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Six Flags Great Adventure, America’s largest regional theme park, today announced the addition of King Cobra, an intense and visually-stunning, racing tube slide, opening at Six Flags Hurricane Harbor in Summer 2012.
King Cobra promises one of the most extreme riding experiences in the industry while also delivering great spectator appeal. Complete with bold orange, black and yellow scales to resemble a massive cobra on both the interior and exterior, this slide tower will be the first of its kind anywhere in the United States. King Cobra’s unique configuration enables two tubes to race through a circular path with twists, turns and surprises through enclosed and open sections of the slide at speeds up to 32 miles per hour. The ride’s finale features a sudden, 25-foot plunge at a 50-degree angle with riders racing until the heart-pounding finish as they appear to be swallowed by the massive mouth of the cobra.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54599-six-flags-hurricane-harbor-new-water-slide-king-cobra-summer-2012
http://www.cannonraceway.co.uk/ Cannon Raceways offers superb kart racing packages perfect for birthday, stag or hen parties, work outings or any other form of celebration. Karting is an excellent team building exercise and perfect for treating your staff to a fun day out. For those who want to test out our kart track before going for the real race, our track drive experience is a must. Ideal for people who have never been karting before or for those who want to improve their kart racing skills. As the UK’s number one kart track we are conveniently located just five minutes from the M6 junction 10 and the M5 junction 2, just a short drive from Birmingham, Wolverhampton, Stourbridge, Walsall, Oldbury and Halesowen.
Strategic sustainability project specialists Quimera, the International Motor Sports Association (IMSA) and the American Le Mans Series presented by Tequila Patrón (ALMS) will form a joint venture combining their respective areas of expertise in 2012 launching a new global initiative to develop the next generation of sustainable motorsport.
Working strategically, both IMSA and Quimera have immediately begun to define their objective of organizing a global, non-fossil fuel based championship.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54130-american-le-mans-series-ev-racing-quimera-imsa-tequila-patron
MONLAU COMPETICIÓN, the School of reference in Spain, is the pioneer school in Spain as far as racing mechanic and engineers training is concerned.
Monlau Competition, lead by former 125cc world champion Emilio Alzamora, born in 1973 covered by the school group Monlau with over 25 years of experience in the field of teaching and learning.
It currently has more than 250 students in their classrooms divided between courses in racing mechanics and engineers of racing cars and motorcycles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/monlaucompeticion/52781/
Starting in November, fans of BC and Goody's Headache Powders and country music superstar Trace Adkins and racing legend Richard Petty, will have another opportunity to help honor and empower wounded service members as well as children with chronic medical conditions. Utilizing the power of Facebook, fans can go to BC and Goody's Facebook pages to help raise funds for Wounded Warrior Project (WWP) and Victory Junction. For every BC or Goody's page
Adkins, a longtime NASCAR fan, is excited about the chance to join the RPM team and drive Petty\'s number 43 car. Little does Adkins know, Petty has something else in mind for Adkins to drive. Let\'s just say, no pit crew needed.
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
