Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
Avon celebrated the brand’s latest innovation, ANEW Clinical Pro Line Eraser Treatment, with flash mobs coast to coast in five cities, including New York, Chicago, Atlanta, Dallas and Los Angeles. Professional ballroom dancer Karina Smirnoff led the moves and wowed the crowd in Los Angeles. Avon Representatives in all cities joined in on the flash mobs and distributed tens of thousands of samples of ANEW Clinical Pro Line Eraser Treatment, which launches this month across the country.
“I can never turn down an opportunity to dance—especially when it’s celebrating such an exciting new innovation like Pro Line Eraser Treatment,” says Smirnoff. “I’m so thrilled to be a part of this big moment for Avon and spending time with the Representatives and fans.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52897-avon-anew-clinical-pro-line-eraser-treatment-skincare-dermatology
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Antonio Esfandiari earned a place in the record books last night by outlasting a field of multi-millionaires and billionaires to earn the richest payday in poker tournament history. Esfandiari, a 33-year-old poker pro and magician from Las Vegas, put up a cool $1 million to enter the BIG ONE for ONE DROP and walked away with a massive return on his investment: $18,346,673 million.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56955-world-series-of-poker-hosts-richest-event-in-game-s-history-big-one-wsop
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
ScoreBig.com, a service that allows consumers to save up to 60 percent on tickets to their favorite pro and college sports, concerts, and theater events without the hassle of fees or shipping charges, today announced the launch of ScoreBig Daily, a free app for iPhone and iPod touch that gives users immediate access to great seats at hot live events in their city that night.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55756-scorebig-com-scorebig-daily-app-for-iphone-ipod-touch-live-event-tickets
Epson America, Inc. today expanded its portfolio of business-class products offered through the ImageWaySM Partner Program with high performance, professional quality printing solutions for small- to medium-sized businesses that increase productivity and offer a low total cost of ownership. Epson’s WorkForce® Pro C Series single function and multifunction Workgroup Color Printers deliver up to 50 percent lower printing costs when compared to color laser printers1, increased reliability with a best-in-class three-year warranty, professional quality prints, and robust duty cycles for durability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54489-epson-imageway-partner-program-workgroup-single-and-multifunction-printers
Kicking off in Dallas on Jan. 17, and spanning across the United States and Canada through May 1, THE PRO EXPO Presented by Pella 2012 events are designed to bring together local building industry professionals.
The theme, “It’s YOUR time …” reflects the industry’s goal to help itself through a challenging market by equipping professionals with the tools and tactics they need to succeed.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54200-the-pro-expo-presented-by-pella-for-building-professionals-it-s-your-time
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
More than 26,000 preteens (children ages 8 – 12) are available for adoption from the U.S. foster care system, according to the Administration for Children and Families Adoption and Foster Care Analysis Report System (AFCARS). To promote the adoption of preteens from the U.S. foster care system, the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families (ACF), AdoptUSKids (AUSK) and the Ad Council today unveiled a new series of national public service advertisements (PSAs). Created pro bono by kirshenbaum bond senecal + partners (kbs+p) and Revolución, the PSAs will be distributed this week as part of National Adoption Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52724-ad-council-adoptuskids-hhs-preteens-for-adoption-from-foster-care
With the kick-off of pro football season and September marking National Prostate Cancer Awareness Month, the American Urological Association (AUA) Foundation and the National Football League (NFL) have teamed up for a third year to educate men about prostate health and encourage them to join the “Know Your Stats” campaign. With the support of an increasing number of NFL greats and prostate cancer survivors, the national campaign is focused on turning awareness into action by encouraging men to know their risks and get tested.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51874-aua-foundation-nfl-mike-haynes-know-your-stats-prostate-cancer-awareness
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
