Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
https://youtu.be/1pTqWHNcnPk Since social media has taken over our ways of reaching out to people, marketing our business, reuniting with loved ones, and even expressing ourselves, it has become an indispensable part of our daily routine. opinions are expressed, heard, re-tweeted, replied to, and even become sources of issues and controversies. How then can we attract more followers? In this video you will learn some interesting ways gleaned from celebrities on how you can gain more followers for your business.
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Co-Authors Roger Arsht and Caitlin Hawker team together to tackle the horrors of dog fighting in She Bites, a page-turning noir thriller that keeps readers on the edge of their seats.
She Bites, (ISBN 978-1-48082-221-4, 2015, Archway Publishing, paperback $15.99 and Kindle $3.99, 224 pages, available on Amazon or http://www.shebitesthenovel.com
For a review copy of She Bites or to arrange an interview with Roger Arsht and Caitlin Hawker, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 or http://www.book-marketing-expert.com
http://www.book-marketing-expert.com
Stories of Music by Holly E. Tripp ( https://storiesofmusic.com ) is an award-winning, interactive anthology which brings together over 40 authors and artists from 11 countries who tell their personal stories of how music has affected – and changed – their lives. It’s used to heal emotions, lullaby babies, mourn losses, transform criminals, bond differences, and celebrate culture. Music is the all-powerful, non-excluding force that makes this book difficult to put down, and it is emotionally impactful.
Stories of Music (ISBN-10: 0996932704, ISBN-13: 978-0996932707, 2015, Timbre Press, Interactive paperback $29.00, 176 pages) includes URLs and QR codes throughout to direct readers to a free companion web edition with the audio and video pieces. The book is available on the author’s website: https://storiesofmusic.com on iTunes, and on Amazon and Barnes&Noble.
Media Contact: Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
Pilot Corporation of America (Pilot Pen) is once again teaming up with STOMP Out Bullying, the leading national bullying and cyberbullying prevention organization, to invite parents and students to help end the bullying epidemic through their “Erase Bullying for Good” campaign. The campaign aims to help erase bullying in U.S. schools by utilizing the funds raised from sales of the FriXion Clicker erasable gel ink pen, which allows one to “Write Fearlessly” through its smooth writing and clean erasing capabilities, to raise awareness and support STOMP Out Bullying’s educational and assistance programs. Pilot is donating a total of $125,000 to help address this serious issue that affects nearly one in four American students.
“Every year Pilot Pen strives to provide students with the best tools to tackle the school year in the form of high quality writing instruments, but after witnessing the increasing prevalence of bullying and cyberbullying in America we also want to help erase this serious issue in our schools,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America. “STOMP Out Bullying’s programs are a wonderful resource for those affected by bullying and Pilot is proud to continue supporting the organization’s wonderful mission.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865151-pilot-pen-erase-bullying-for-good/
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
Modern technology is an amazing thing. We’ve been able to land a probe on Mars. We can clone animals. We have self-driving cars. There have been significant technological advancements in the past decade, but many people see workplace technology lagging behind.
Vonage’s new marketing campaign, “It’s About Time,” illustrates how Vonage is bridging this gap by providing modern, adaptive and intuitive communications solutions that enable businesses to communicate faster, better and smarter. To bring the campaign message to life, Vonage (NYSE: VG) executed a technology takeover at an office building in Atlanta.
To view the multimedia release go to:
http://www.multivu.com/players/English/7872651-vonage-business-tech-takeover/
