UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
As the dust settles from the 2012 International Consumer Electronics Show (CES) in Las Vegas, NV, technologists from around the world have gathered at the IEEE International Consumer Electronics Conference (ICCE) to discuss what’s next for consumer electronics. This annual event is one of the industry’s flagship conferences known for unveiling a plethora of impressive innovations and highlighting upcoming developments. These futuristic concepts are often brought to life within a few years of their debut at ICCE.
While researchers discuss new innovations and technologies for the consumer electronics industry, IEEE experts highlight the trends from CES 2012 that will dictate the product development cycles of companies all around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54152-ieee-discusses-consumer-electronics-trends
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Rovaniemi is the official hometown of Santa Claus and is christmassy all year round. The highlight of the year is at the end of November, when the Christmas season is officially opened by the most famous citizen of Rovaniemi, Santa Claus. Many elves, citizens and tourists also take part in the festivity.
Santa is on his way...
Santa Claus starts his long journey to deliver gifts to children around the world on the day before Christmas Eve from Santa Claus Village. We can all wish him a safe journey and send our Christmas greetings all over the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lapland/52792/
It still pays to play nice at work, a new Robert Half survey confirms. Nearly half (48 percent) of workers interviewed said being courteous to others can help an employee rise through the ranks. Another 41 percent said etiquette plays at least some role in career advancement.
Robert Half also has introduced new videos illustrating some of the most egregious examples of office etiquette faux pas as part of the firm’s ongoing video series, “Don’t Let This Happen to You.” The lighthearted videos, including “The Cupcake Caper,” along with advice on avoiding common blunders, can be found at www.roberthalf.com/dont-let-this-happen-to-you.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53175-robert-half-survey-and-companion-video-series-highlight-office-etiquette
Drive for Innovation is an initiative presented by UBM Electronics in partnership with Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an operating group of Avnet, Inc. The first-of-its kind media project is designed to showcase electronics innovation and automotive system design with a cross-country journey in a Chevrolet Volt. The 12-month initiative will celebrate innovative people, products and places in electronics and technology.
EE Times Editorial Director Brian Fuller will visit innovation hubs across America, interviewing engineers, entrepreneurs, innovators, students and “mad scientists” – all while blogging and posting video about his experiences. Fuller will highlight inspiring stories and detail electronics innovation behind the Volt and the future of plug-in electric cars.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51004-drive-for-innovation/
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
DHL begleitet als offizieller Logistikpartner der Rugby WM das internationale Sport-Highlight mit einem eigenen Spot. Der von der Bonner Medienagentur Meavision entwickelte 30 Sekünder stellt auf sehr dynamische Art und Weise das logistische Know-how des weltweit agierenden Konzerns dar.
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
Marriott International (NYSE: MAR) features some of the most eye-catching hotels in the world in its just-issued interactive 2010 Annual Report online at www.marriott.com/investor.
The report includes an executive discussion of the company’s business, a comprehensive overview of Marriott’s 18 brands, and easy-to-navigate financial and performance information. Another highlight—exclusive to the online version— is a five-minute engaging video with Chairman and CEO Bill Marriott and President and COO Arne Sorenson, who along with Marriott’s global team of associates, virtually “open doors” to some of the company’s global portfolio of hotels.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47958/
The St. Patrick’s Day Festival is the highlight of Ireland’s cultural calendar — a week long celebration of music, dance, outdoor spectaculars and of course, on March 17th, the stunning St. Patrick’s Day parade through the historic streets of Dublin.
Here in the U.S., our St. Patrick’s Day celebrations will be brought to life by wonderful ‘characters’, who have made the trip all the way from Ireland.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tourismireland/49151/
