Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Children with physical disabilities are twice as likely to be bullied, impacting their educational, physical and emotional development.* In support of National Bullying Prevention Month this October, Shriners Hospitals for Children® and award-winning actor, model and philanthropist, RJ Mitte, are once again partnering to encourage the public to help #CutTheBull.
Teens and adults alike are encouraged to visit CutTheBull.org and see how they can help create a more positive, accepting environment for kids living with disabilities. There, Shriners Hospitals will announce “RJ's Heroes”, honoring individuals who have helped reduce bullying in their communities. Supporters can also share their anti-bullying stories and purchase #CutTheBull t-shirts, with proceeds going to Shriners Hospitals for Children to provide life-changing care to kids.
Born with cerebral palsy, Mitte was bullied as a child and knows firsthand the effects it can have. The doctors and staff at Shriners Hospitals for Children helped Mitte overcome many of the physical effects of cerebral palsy, which made him stronger and able to succeed despite the bullying. Now a successful actor and model, Mitte wants to help other kids with disabilities who may be experiencing the same thing.
To view the multimedia release go to:
http://www.multivu.com/players/English/7559151-shriners-hospital-cut-the-bull/
A wonderful musician and friend of mine has recently departed from our world and is now starting his new life under God's great care and guidance. Nikos will do very well in Heaven and will even delight the angels with his goodwill and music. "I am reaching out to you now from this world Nikos to present you with my gift of this song for you. The melody came to me immediate in my grief. Now with great joy, I embrace you as my eternal friend. There is no end for you now my friend Nikos. Only eternal bliss and fulfillment..... I suppose that I will have to behave myself a little bit more if we are to meet again and go fishing as I have promised.
PS my friend. I do not own a flute, nor did I have any simulated flute sounds that I could use for this song and so I came up with the idea of recording the sound of the timer from my microwave and by stretching it out, I believe that I now have a most beautiful flute sound. You always did call me your crazy artist friend. I suppose that this proves it. Take good care of yourself Nikos. Eternally your crazy artist friend.. Steve.
The Light of Life Foundation, ThyCa: Thyroid Cancer Survivors’ Association, Inc., and Eisai Inc. today announced the launch of Myths and Truths About Thyroid Cancer, an interactive, educational campaign designed to help dispel the myth that thyroid cancer is a “good cancer.” Because most thyroid cancers can be successfully treated, many are told if you are going to get cancer, thyroid cancer is the one to have, which has led to this misperception. However, whether successfully treated or not, the truth is all cancers can have a significant impact on a person’s life, beginning with the shock and distress of hearing the word “cancer” at diagnosis. In honor of Thyroid Cancer Awareness Month and the tens of thousands who receive a thyroid cancer diagnosis each year, Myths and Truths About Thyroid Cancer illustrates the life-changing realities of this disease.
“As a thyroid cancer survivor, I urge people to stop referring to thyroid cancer as the ‘good cancer,’ as I believe it downplays patients’ experiences,” said Joan Shey, founder of the Light of Life Foundation. “I hear time and time again from patients how difficult their diagnosis and treatment were and that their scars are more than skin deep. My hope is that this campaign can educate about the many types of thyroid cancer and change the thyroid cancer conversation.”
“Being part of a community of survivors is very important for people coping with thyroid cancer,” said Gary Bloom, thyroid cancer survivor and co-founder and executive director of ThyCa: Thyroid Cancer Survivors’ Association. “ThyCa takes this to heart, which is why we are proud to provide support and resources to the thyroid cancer community. We also know more needs to be done to elevate awareness of thyroid cancer and what patients need in terms of support for the rest of our lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7595951-eisai-thyroid-cancer-myths/
Penfolds, Australia’s leading winemaker, is delighted to once again partner with GQ Magazine, the premier men’s magazine for style and culture, and launch the second annual joint search for the “Best Dressed Somm” of 2015. Until September 30, 2015, wine professionals employed in the U.S. and Canada as sommeliers, also referred to as “somms,” are encouraged to submit their most dapper photos on Instagram and Twitter using the hashtag #BestDressedSomm for a chance to win the coveted title of Penfolds and GQ’s Best Dressed Somm 2015.
“In top restaurants across North America, modern day sommeliers challenge traditional wine attitudes and rules and set new trends in wine and style,” said DLynn Proctor, Penfolds U.S. Winemaking Ambassador. “A somm’s personal style is about exploring and knowing how to choose, and as a fellow somm I’m excited to be part of Penfolds’ and GQ’s celebration of style as a component of the total wine experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7614451-penfolds-gq-best-dressed-somm/
Tom Bohannon’s band of adventurers gather again in Jerusalem to examine a copy of the tenth-century Aleppo Code, the oldest complete text of Jewish scripture. What the clues inside reveal could lead to the reuniting of the Ark of the Covenant with its true source of power, a weapon that could lead to victory for this ragged bunch trying to save the world. Find out more at http://terrybrennanauthor.com/ or http://www.kregel.com/fiction/the-aleppo-code/ #AleppoCode Thiller
Hey Guys, Based on all your messages and feedback, I'm bringing you a new cover song that I just finished, called "Phir Le Aya Dil" (English Translation: Again, the heart has brought It). So, this is actually a Ghazal from the 2012 Bollywood film, Barfi that featured Ranbir Kapoor, Priyanka Chopra & Ileana and got rave reviews. I am so excited to be on my music journey and really appreciate all of your encouragement. Thanks for listening to my songs. Love you guys. Enjoy - Sakshar
Lead Vocals-Sakshar
Follow on Youtube via
https://www.youtube.com/channel/UCCjEfG3tFiFWAOLdcce16Zw Music arrangement-Prakash nepali,Sakshar Lead Guitar-Shashank Music Video Credits-Siddharth Chaudhary Follow on facebook via https://www.facebook.com/siddharthchaudharyphotography Video Editing Credits-Siddharth Chaudhary & Sakshar
La nouvelle punk moderniste ? OK maybe not
:) But we have tried to keep The Clash spirit and we are proud to again
participate in the Specialized project benefitting the Teenage Cancer
Trust. You can support that by pre-ordering Specialized 4: Combat
Cancer here:http://www.specializedproject.co.uk/shop/ It
is for a great cause and is run by great people, plus this year even
more fantastic groups are participating, including The Riots, Paz
Antiguana, and the Sound of Pop Art plus once again our friends InDeEd
from France.
Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7550251-new-flight-safety-video-from-pegasus/
For the sixth straight year, The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, is rallying NASCAR fans to support members of the U.S. Armed Forces through its “Goodyear Gives Back” charitable program benefitting the Support Our Troops® organization.
To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404456-goodyear-support-our-troops/
Click: http://www.melogia.com New Folk Indie Top 40 song "What If I Never See You Again" by Sarantos.
Questions that will run through one's mind as they deal with the death of a parent are too numerous to list. Sarantos knows this firsthand since his father passed away after a long, hard fought battle with lung cancer. Sarantos captures the essence of this frustration and exasperation one sleepless night and this folk song was born. The song, melody, rhythm and length fit the mood and feel of this tortured night.
33% of any music-related sales profits from this song are going straight to The National Center For Fathering.
Additional Links:
https://www.facebook.com/Sarantosmelogia
http://www.twitter.com/sarantosmelogia
http://www.youtube.com/user/SarantosMelogia
http://bit.ly/SarantosAppleStore
Sigrid Olsen becomes an on-air broadcast persona, launching today, to premiere on HSN and debut the Spring 2015 collection of her first women’s fashion line since 2008. This new chapter of reinvention leverages Sigrid's 30 years of compelling career success as an artist, designer, and veritable icon to many American women. Sigrid's “marquee designer” partnership affords ability to sell beautiful clothes across various HSN platforms, including TV, online and mobile. Her commentary will feature the entire product line available for purchase over four hours of airtime today, from 4:00 p.m. to 6:00 p.m./ET and again from 10:00 p.m. to 12:00 midnight/ET, as well as through the HSN.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
