The Advertising Council joined today with Lumina Foundation and the American Council on Education (ACE) to launch a new series of public service advertisements (PSAs) on behalf of their national KnowHow2GO campaign designed to encourage low-income and first-generation students to take the steps necessary to prepare for college.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/49236/
HSBC Bank International has today announced the launch of its new interactive Expat Explorer tool, an online resource providing users with unprecedented access to data and insights from HSBC’s Expat Explorer Survey, the world’s largest study of expats.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hsbc/47609/
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
Colum Egan, Master Distiller at the Old Bushmills Distillery, is set to launch a global competition - 'Make it 2 Bushmills' - that will see him take the world-famous distillery on tour.
Colum is offering two friends the chance to work alongside him for two weeks, to learn the skills of whiskey-making that have existed in the Bushmills area for over 400 years, GBP5,000 spending money to share and the chance to stay in luxury accommodation on Ireland's north coast. Then he will pack up the best bits of the Old Bushmills Distillery to go on tour. Destination? The winners' home country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/48882/
As part of its constant effort to offer versatile products that maximize stylists’ creativity and fearless self expression, Sebastian Professional has once again put its ear to stylists’ stomping grounds to discover how to better enable their talents and, in turn, amaze their clients. In March 2011, Sebastian Professional will proudly inject new potential into its line-up with the launch of Color Ignite, an all-new color care offering. This unique line of professional color care products offers two custom-tailored formulas designed according to the color techniques used – SINGLE TONE for single tone colored hair and MULTI TONE for multi-tonal and lightened hair.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sebastian/48788/
To help Americans determine their risk for chronic diseases and get them on a path to better health, CVS/pharmacy announced today the launch of the 2011 “To Your Health” program, offering free preventive health screenings at more than 800 events in communities across the country. The program will get underway in Houston on Saturday, March 5th, and continue in Dallas, Los Angeles, Washington D.C., Atlanta, Philadelphia, Chicago and Miami.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/48303/
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
Virgin America, the California-based airline that is reinventing domestic travel, today announces it will bring its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) starting May 25, 2011. Known for its beautifully designed cabins and high-tech amenities, Virgin America has been winning over consumers and sweeping the major travel awards since its August 2007 launch – including capturing the “Best Domestic Airline” title in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World\'s Best Awards for the past three consecutive years. With legacy airlines representing 98 percent of domestic departures at ORD, Virgin America hopes to inject some healthy competition into the market.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/48650/
To coincide with the one-year anniversary of First Lady Michelle Obama’s Let’s Move! initiative, today she has partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council to launch a new series of public service advertisements (PSAs) designed to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity. The First Lady will announce the launch of the new ads at an event held at North Point Community Church in Atlanta this afternoon.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/48526/
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/coty/48362/
With the next generation of Hyundai buyers eagerly awaiting the upcoming launch of the 2012 Veloster, Hyundai fuels the excitement by teaming with Rhys Millen Racing (RMR) and Red Bull to campaign the car in the high-energy sport of rallycross.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hyundai/48467/
