In low-income neighborhoods, there is an average of just one book for every 300 children. And 80 percent of preschools and afterschool programs serving kids ages 3-7 have no age-appropriate books for their children.
Compare that to middle-income neighborhoods, where each child has an average of 13 books.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vtech/47029/
A new national survey released today shows large percentages of science teachers and parents strongly agree that demonstrating real-life applications in science (87 percent and 72 percent, respectively) can help make science education more interesting for U.S. students. Almost all science teachers (99 percent) and nine in ten parents (90 percent) feel that science education is important, if not very important for a child’s future, but that it needs to be more engaging to capture the attention of children in America today (97 percent and 96 percent, respectively). The survey, conducted online by Harris Interactive on behalf of iBIO Institute and Astellas Pharma US, Inc. (“Astellas”) included a sample of 235 science teachers and 300 parents with school-age children in kindergarten through 12th grade.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/astellas/46023/
In an online effort to put new books in the hands of poor children around the world, supporters of Children International helped Visa donate $50,000 towards the purchase of books for impoverished children, the result of the organization’s “Click for a Cause” program sponsored by Visa Inc. The donation will allow Children International to buy books to fill nearly 100 libraries in seven countries with new textbooks and storybooks that will provide children with the opportunity to strengthen their reading skills.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46384/
Lancôme is unveiling Genes Day on October 22, a one day fundraiser in support of St. Jude Children’s Research Hospital.
In celebration of the beauty of scientific research, Lancôme will donate $7 from each bottle of their latest skin care breakthrough, Génifique Youth Activating Concentrate, sold that day to St. Jude Children’s Research Hospital to support the research and treatment at St. Jude.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lancome/46646/
Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
The children’s books beloved by a generation of readers who are now parents are back (and better than ever) in A ValueTales Treasury! From the number 1 New York Times bestselling author Spencer Johnson, this is a collection of life stories based in values we can all believe in.
Learn more about this book here: http://bit.ly/9IjnQL and its author here: http://bit.ly/aD9e8U Children’s Age 5 & up
For new parents and caregivers, nothing is more important than child safety. And for SuperBaby, an animated online video character, nothing is more important than keeping young children safe. This is the third year of the SuperBaby web series that targets 18-29 year-old new parents. This month, a new SuperBaby episode is being distributed on the internet to kick off National Window Covering Safety Month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wcsc/46570/
Anthem Blue Cross and the California Governor’s Council on Physical Fitness and Sports have launched the fifth annual Anthem Blue Cross Live Like a Champion Tour, a California-based statewide traveling community outreach campaign that encourages children to become physically active and empowers them to make healthy lifestyle choices now and in the future. The tour features interactive sports-themed activities, and will visit communities through the end of the calendar year.
To view Multimedia News Release, go to http://multivu.prnewaire.com/mnr/anthem/46131/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere Driver Dan’s Story Train exclusively in the U.S. on Monday, November 1 at 6:30 p.m. ET with the voice of Pat Monahan, lead singer for the multiplatinum band Train, as lead character Driver Dan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42014/
Sing along with me to this cute, catchy and fun cartoon song from CLP Green Park! Plant a tree at: http://www.clpgreenpark.com from your computer or phone!
For every tree planted, CLP will donate HK$5 to green partners around Asia-Pacific. Share this wonderful cause with your friends and family! Help us plant 100,000 trees now!
Today LeapFrog Enterprises, Inc. (NYSE: LF), education innovation leader and creator of award-winning learning products, announces its Tag. Give. Read. program to help more U.S. children learn and love to read. LeapFrog laid the program groundwork with a 2009 donation of $1.5 million in Tag Reading Systems and books to the classrooms of more than 10,000 U.S. Kindergarten students. By the end of the school year, 99% of teachers said they would recommend Tag Readers to other teachers and to parents, because their students’ attitudes about reading and reading skills both had improved.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leapfrog/46266/
