The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV ad campaign being unveiled today by the In The Raw family of all-natural sweeteners, Sugar In The Raw and Stevia In The Raw. The “It’s Only Natural” spots, created by Mother New York, featuring the voice of Academy Award Winner Frances McDormand, were produced and directed by Academy Award Nominee Brett Morgen, who is best known for his documentary film making. Morgen was chosen for his ability to capture real moments in interesting and visually captivating ways.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cpack/50671/
On June 5, CVS/pharmacy kicked-off its 10th annual in-store fundraising campaign -- “Researching a Cure” -- to support the fight against amyotrophic lateral sclerosis (ALS). Funds raised through the campaign benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research. Through the Researching a Cure campaign, CVS/pharmacy has raised more than $23 million in its stores and online at www.cvs.com, to fund new clinical research with the aim of discovering a treatment or cure for ALS. The 2011 campaign will run through June 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/50475/
Join P&G and the Children’s Safe Drinking Water Program (CSDW) to provide clean drinking water to children in need.
GIVE HEALTH partners with the non-profit P&G Children’s Safe Drinking Water Program (CSDW) to provide PUR packets in developing countries. These packets, developed by P&G and the U.S. Centers for Disease Control, use some of the same ingredients as municipal water systems to remove pollutants from contaminated water. Since 2004, CSDW has provided more than 3 billion liters of water to children in need in over 60 countries.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49448-PG-myGive-Campaign/
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
Landmark public health campaign DRIVE4COPD announced today that Tim Wright was chosen from more than 150 entries as the winner of the Tune Up for COPD Songwriting Competition. DRIVE4COPD Celebrity Ambassadors Billy Ray Cyrus and Patty Loveless were among the judges for the competition, launched in partnership with the Country Music Association (CMA), which challenged Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD).
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
Maytag brand’s new “What’s Inside Matters” campaign goes beyond their familiar product story to explore the more human side of dependability. And as part of that exploration, the brand is launching Faces of Dependability, a multi-media effort that will promote their ongoing relationship with the Boys & Girls Clubs of America (BGCA) as well as start a conversation about the quality they value most - dependability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maytag/49883/
Delicious pan pizza should be defined by real cheese, hot-from-the-oven quality and crispy crust rather than hidden charges and tips associated with delivery pizza, and the Red Baron™ “Real Deal” pizza campaign is out to prove just that. To uncover delivery pizza misconceptions, the makers of Red Baron® Pan Pizza have teamed up with Howie Mandel, comedian and TV host, for a series of six unscripted web videos with real families to expose the hidden costs of delivery pizza while highlighting the ways in which Red Baron® Pan Pizza is the “Real Deal” in terms of cost, quality, taste and speed to the table.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redbaron/50197/
A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
