SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
GRAMMY® Award winner and the national spokesperson for EUFLEXXA® (1 percent sodium hyaluronate), Gloria Gaynor has partnered with Ferring Pharmaceuticals Inc. to launch a five-part exercise video series that encourages people with pain due to osteoarthritis (OA) of the knee to maintain healthy, active lifestyles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/euflexxa/49736/
The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
Chivas Regal, the world's original luxury Scotch whisky and Official Partner of the Festival de Cannes, has announced a new global brand partnership with the charity FilmAid International.
The official launch celebration of the partnership took place in Chivas House, on the Croisette in Cannes, on Friday 13th May and was attended by FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie Thompson and long-time supporter of FilmAid and President of the Jury of this year's Festival de Cannes, Robert De Niro.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/chivas/48916/
Joint Juice, Inc., a leading San Francisco-based joint health beverage company, and legendary quarterback, Joe Montana, today announce a partnership – the Joint Juice challenge. To celebrate turning 55 this year, Joe Montana is encouraging Americans to join him in focusing on their joint health so they can get back to doing the activities that they love to do. To kick off the partnership, Joint Juice, Inc. and the former professional football player launch a contest: “Do What You Love with Joe Montana.” Americans who share their empowering joint health success stories will be entered to win an all-expenses paid trip to spend an afternoon doing their favorite activity with the legendary football star plus $5,000 in cash.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jointjuice/49553/
Cox Communications announced today that it has once again increased the viewing choice and flexibility available to its TV customers by introducing TV Online. Now customers have the choice to view favorite shows: on TV, On DEMAND and now Online via the cox.com/tv site anywhere they have access to a broadband connection.
With the launch of TV Online, Cox TV customers can view movies and TV shows from broadcast, cable and premium networks anytime, anywhere. This new viewing option is included at no extra charge with a Cox TV subscription.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cox/50169/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
As the summer months approach, area retailers and consumers alike eagerly anticipate the launch of the 2011 season for locally and regionally grown produce. “What we’ve found is that our customers associate in-season produce with peak freshness, better value and environmental consciousness,” said Giant Eagle Vice President of Produce, Craig Ignatz. “No matter where it’s from – a local farm or the far side of the globe – we ask ourselves the same questions, every day: how fast can we get it to our customers, and how fresh can it be?”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gianteagle/49859/
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
TD Bank, America’s Most Convenient Bank®, will launch a series of YouTube videos to help consumers traverse all the recent changes to checking accounts. The first video offers people tips and things to consider when opening or updating their checking accounts.
The American Pain Foundation (APF) announced today the launch of new information and resources on pain medication safety for acetaminophen and nonsteroidal anti-inflammatory drugs (NSAIDs) as a part of its PainSAFE™ educational initiative. The new information will be launched with a national public service announcement (PSA) emphasizing the safe use of pain treatment options, particularly medications containing NSAIDs (aspirin, ibuprofen, naproxen) and acetaminophen (Tylenol, APAP). APF is the nation’s largest consumer advocacy organization dedicated to people with pain.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/painfoundation/49865/
The wait is finally over. Six Flags Over Texas, celebrating its 50th anniversary season in 2011, is proud to announce the official launch of the most anticipated ride of the year— the NEW Texas Giant. This super hybrid coaster is all new from the ground up boasting the steepest drop of any wooden coaster in the world at 79 degrees; three bank turns at more than 90 degrees and a state-of-the-art steel track that zips riders through an unforgettable, white knuckled 1½ minutes of breathtaking twists and turns from start to finish.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/48867/
